HMA University

"The "PROVEN" HMA University BOOTCAMP...

"Will "HELP" Any Business Owner, CEO, or Serial Entrepreneur Quickly Increase Their Sales*(Cash Flow) By 25%-250% And Or By Adding To Their Current Profits $10,000 To $100,000 Plus Per Month Without You Having To Pay A Chief Marketing Officer $10,000 Plus Per Month, Instead You Can Invest One-Time, And Or Recieve Ongoing Accountability With Access to A Professional Marketing, Advertising, Business Development Resources, and Sales Trainer Whenever You Need Us" 

(Note: This Program Is Only Available For Businesses Currently Generating $100K+ Per Year In Consistent Revenue That Want To Add More Profits, Growth, and Scale)

"Integrated-Marketing Blends Your Online and Offline Marketing Assets With 8-Simple Marketing Steps to exponentially grow your Sales & Profits." Why Settle For A Webinar That UP SELLS You, And Then Offers You An E-Learning Platform That You Know You'll NEVER Complete When Below You Get Access To Hands-on Training Personally and Virtually By A Marketing Coach Who Doesn't Care About Scaling Through E-Learning To Add More Money To My Packet, But Is More Interested In The Success Of My Clients Results And ROI!"

My Program, The Hidden Marketing Asset System is unique in four ways:

  1. It looks at marketing differently; the focus is not on Social, Google, or Paid Ads which is where most business owners waste time on media choices, rather than on All-encompassing STRATEGY and Tactics that are aimed at multiplying sales efforts as opposed to just getting sales..
  2. It is a PROVEN systematic approach to growing your business, proven in nearly every industry since 1989.
  3. It simultaneously grows your business in TWELVE ways exponentially.
  4. It guarantees a 25% to 250%+ increase in business growth and or $10,000 to $1,000,000 in additional monthly profits.

Most businesses have only one or two of these pillars supporting the owner, HIS FAMILY, and staff at any one time instead of all eight, which is a multi-pillar approach that is needed in all businesses to help keep your foot on the gas pedal, to never cause your business to ever be at risk of lack, algorithm changes, or economic downturn.

Some businesses—sadly—don’t have a single one implemented. You may be making money, even good money based solely on your niche or industry, but are having a difficult time scaling to a HIGH 6 or 7 figures or if you are already earning 6 or 7 figures you may have been earning practically the same amount for years without any additional increase in profit or growth; in other words, you've failed to add 2, 5, or 10 times that amount, which is only good for those who want to continue to play it small or safe, which is NOT the ideal DOMINATE or die Marketing Client, because we are FEARLESS Market DOMINATORS. In this current competitive, algorithm-changing, ai reality, and economically challenging landscape, you need all the leverage you can get, you need to use every pillar, not just one or two to step several steps ahead.

Today, Our Coaching competitors offer either membership or E-learning training dashboards where you basically learn social or digital marketing on your own, yes, you also can pay an accountability fee or it's included with the cost of 5k, 10k and $25k programs that are "NOT" custom developed to your specific business situation.

The difference, is that our done-with-you, live, in-person, and or virtual Coaching and Training Program is literally an Eight (8) Booklet Marketing Workshop for 6 or 7-Figure Business Owners, who want to earn more, but need custom solutions and real support, but we also teach all viable marketing disciplines that still work when you know how to implement them correctly in addition to social and digital that others don't teach.

My program is for you if…

  • You have 1 or more employees and or are a solopreneur with revenues of $100,000 -$7,500,000
  • You are able to invest in a scalable monthly marketing budget of $2,000 or more per month if you don't already have a budget.
  • You already have a 6 or 7-figure business, but you have a burning desire to build more wealth, freedom, and lifestyle. (But you’re stuck and don’t know what to fix next)
  • You want more predictability and control in your business.
  • You’re tired of wasting money on programs, courses, and masterminds that don’t address the real problems in YOUR business.
  • You’re working hard, but don’t feel like your business is growing as fast as you’d like.
  • Your Lead Generation efforts are not working as well as you would like or you don't have adequate tracking to know exactly what's working for you and what's not.
  • You want to know exactly what’s holding your business back from higher 6, or 7-figure per month goals.

Choose Where You Want To Learn From...

Our Coaching and Training Programs are held LIVE in Winston Salem, NC, this is where all the fun is as you can meet other business owners in a supportive and collaborative way! As well as VIRTUAL, So you can Save Your Money on Travel, Food, and Hotel While Attending Our Informative and Implementation Workshop From The Comfort Of Your Own Home. You'll All Get Our Eight HMA Digital and Physical Workbooks Emailed and Mailed To Your Address, Plus Additional  Handy References, Get Access to our DIY Resources, Outsourcer Guide, and Provider Network For Free. I'm Talking Immense Value for a reasonable One-Time Fee and Your Choice of our Accountability Program To get Monthly Support From Bryant Vickers Directly.

I Can Only Take On 5 To 50 Students Per Month, February Class is Filling Up Now!



The Number 1# Question I Get Asked is"Does the HMA System Help Business Owners Make More Money, And Get Clients."

The Answer is YES! But In A Smarter and More Systematic Way.

This Program Will Help You Put An End To Asking Or Trying To Figure Out...

  • Are sales low, declining, or stagnant?  
  • Are sales strong but profits weak and shrinking?  
  • Do you want more accountability, measurability, and control of your marketing, advertising, and sales results?
  • Are your sales reps, dealers, and distributors underperforming?
  • Are you always selling on price-discounting your profits away?  
  • Are closing ratios too low?
  • Are sales O.K. but you just know they could and should be better?
  • Are your Ads not converting as well as you would like?
  • Are you not getting the amount of repeat or up-sale business you would like?
  • Do You have a bad online reputation or bad online reviews?
  • Do you love to get referrals but have no way of increasing their frequency or tracking them?

And That's Just A Few Issues We See and Solve Every Day With Our Program.



  • How to get maximum impact for every marketing dollar and produce two, five, or ten times the sales results for as little as half your current marketing ad spend.
  • How to establish a differential competitive advantage in the right way that makes your business stand out from the competition.
  • How to find hundreds of new, highly qualified prospects for your products, services, or events.
  • The 20 critical marketing mistakes made by virtually every small business (they probably cost you at least $15,000 last year!).
  • How to increase the dollar amount of the average new customer’s first purchase by 35-200%;
  • How to get organizations, nonprofits, and other businesses to promote your products and services – for FREE!
  • The single most common (profit-draining) mistake in direct marketing – and how to avoid it before you throw away thousands of dollars;
  • How to identify and uncover new sources of cash “hiding” in your business – to be claimed in 90 days without spending more advertising dollars – increasing your cash flow almost immediately.
  • The latest integrated (0ff-line/On-line) marketing strategies to maximize sales opportunities for exponential growth in sales and profit.
  • The new “social” selling and “reputation” marketing for businesses to grow online sales and profit quickly.
  • Why the twelve ways to grow your sales and profits simultaneously is the key to maximizing your opportunity for exponential growth. 25%-250% or more!
  • A 20-year proven, non-traditional exponential growth marketing system alternative to traditional marketing so your growth is sustainable year after year at the rate you want! Just the way we explain sustainability may make you rethink your business model.
  • Four simple steps to integrate your online and offline marketing and grow exponentially.
  • Sample case studies to illustrate integrated exponential growth marketing and see how one strategy can double your sales and profit!  With zero increase in advertising spending.
  • How to get your business to “stand apart” and differentiate from your competition and in the minds of your prospects and customers so you stop selling on price and watching your margins shrink!
  • How to get more leads online and offline without spending more money
  • How to get more production out of your inside and outside sales representatives and other employees.
  • Your own exponential growth marketing system can continually create growth in sales and profit
  • A four-step marketing system that you and or your marketing/sales staff can implement at your own pace
  • How to increase the lifetime value of a customer for exponential growth in profit from each customer!

But you will actually get so much more!

Unlike our many coaching, course creators, and training program teachers, that offers a membership portal where you log in, go at your own pace through each pdf and or video training module on your own without help, and then meet with an advisor who is "NOT" the primary coach that you initially was introduced to and got excited about his message. The advisor is never as knowledgable as the coach, and yet, very seldom lets you speak with the real coach who you should actually be speaking with because most times you only get an initial call with them, or you have to be in a Facebook group or zoom presentation with them on a specific topic that may or may not be your personal challenge

My HMA System Program is different. The Workbooks are yours to keep, and you'll always be able to refer back to them. You'll get guidance directly from me anytime when you enroll in my training, you'll always have life-long access to me as long as you enroll in my Accountability Program.

I'm a real person, and I'm as real as they come, I know the new school model is to put your clients into a portal to free up your time to work with more people, in order to earn more money. However, I am not a fan of that model, and here's why, every coach that sells that model knows full well that only 10% of their clients ever finish the modules in the portal, just 10%--only. That spells  A 90% FAILURE RATE to me, it says that my competitor's clients got an "F," and THEY FAILED THEIR CLIENTS! Especially when the clients have spent $5k, 10k, 20k, or more.

The excuse is that the coaches have a capacity issue, so they can't serve all these people without placing them into an E-learning platform were the coach already knows full well that there is a high failure rate, and this is so that the coach can reap more money, I must admit that I like money and hope you do too, however, if I have to reduce some of the added value of my program, or serve fewer people at a time to help more people then so be it, quality over greed is my mission

That is "NOT" my model, nor is it my vision for my clients, If I personally have to meet early morning, late night, Saturday, or Sunday, I'm committed to my client's success as long as they are committed to their own success.

My team is my support, but I'm the Chief Market DOMINATOR of business and marketing, I enjoy marketing. This is what I do best, and it makes me very, very happy to see someone achieve financial success (and everything that comes with it) as a result of the help I give them. Second of all, my HMA System Program is' how I attract top-level clients to my HIGHER-Priced  HMA 2.0 Fast Path To Rapid Cash Flow Program, Digital DOMINATOR Program, and Copy and Content DOMINATION Program. 

I Can Only Take On Up To 5-50 Students Per Month, February Class is Filling Up Now!

Not Only Will You Learn The Course Curriculum But You Will Also Learn Many Of Our Marketing Secrets That Are Only Taught To Our Highest-Paying Clients Like The Three Cash Flow Triggers That Will Help You Immediately Acquire More Clients, Customers, or Patients, BUT You Will Be Able To Ascend Them Immediately Into Added Revenue, And Then Upsell or Resell Them Again For Even More Revenue Near Effortlessly.

As your PROVEN hidden marketing assets are optimized, as your multiple marketing pillars are developed and implemented,  and as your Cash Flow Triggers are employed, you will find that your business will grow 10%-250% exponentially in twelve (12) distinct ways, as we show you the "HOW" to:

  • Increase in Monthly Advertising Conversions by 10%-50%.
  • Increase in Monthly Quality Online Review Tracking by 10 + Clients, Customers, or Patients every month adding 1-3 new Clients, Customers, or Patients per month.
  • Increase in Referrals by 1-3 by every Client, Customer, or Patient-totaling a 100%-300% exponential business increase, year after year. This is "NOT," old-school word of mouth.
  • Increase in turning your best services into HIGH-FEE Packages, or Programs with Financing Options, adding an extra $100,000 Plus immediately to combat, the ability to afford great Marketing, Covid-19 or Recession issues, Sustainability issues, Retirement issues, Business Valuation Issues, and your overall Legacy.
  • Increase in Reactivations of past Clients, Customers, or Patients is a major instant saving on your marketing budget, as it costs more to look for a new paying person than it does to simply reengage with those who bought before to get them to buy again which adds an extra 20% to 35% extra income immediately.
  • Increase in Unconverted Leads, which are people that you tried to sell, but didn't close for whatever reason, adding another 10% to 25% in sales
  • Increase in Copy and Content Conversion, most business owners write their own stuff; which means your not getting A+ Conversions which could result in a higher Call To Action of 10% to 50% or more.
  • Increase influencer and or Joint Venture Connections which on average adds another $10,000 to $100,000+per month
  • Increase in Customers, Clients, or Patients who buy more often from Repeat Sales adding 10%-50%
  • Increase in upsell value where a Customer, Client, or Patient buys an item at a low price, and then adds on a higher priced purchase to the same transaction. 
  • Increase in Sales Closing Ratio, though most business owners don't like selling, this means, most don't close well. you can either learn to close deals (Packages or Programs) or Hire Sales Closers adding another 10% to 50% in profits. 

And you still want to waste valuable time that you can't get back tinkering around with free Social Media Posts, rather than grow your business now with integrated online and offline marketing that flat-out works, that has been working for small and major companies since 1989?

Hidden Marketing Assets (HMA) UNIVERSITY "BOOTCAMP"

Enroll In Our Marketing, Advertising, and Sales Coaching/Training Workshop Below

Who else has used a variation of our program...

Need more proof? Still not satisfied? Access more testimonials and case studies on our case studies page.

Part 1 Course Curriculum/Workshop Training Consists of:

The Core Four 

Every business needs to have every one of these areas mastered in order to quickly grow. The HMA System will HELP you:

1. Uncover and define your U.S.P. (Unique Selling Proposition and Brand Positioning). Ask yourself this question: Why would someone want to choose to do business with me instead of my competitors? Your answer is the first part of your U.S.P. Many businesses fail to carefully define who they are in the business world, and simply continue selling their product or service until the money runs out because they have failed to differentiate their selves in the marketplace.

So, what is a Unique Selling Proposition (USP) is a statement that describes how your product, service, or company is different (and hopefully better) than the competition. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Many companies past and present use USPs as their slogans so that they can put them in front of as many prospective customers as possible. Below are a few particularly great examples of 5 of the most rememberable high-quality U.S.P.s such as FedEx and Domino’s Pizza. Do you remember these Famous U.S.P.'s?.


We're number two. We try harder.

This USP does a remarkable job of turning what seems like a negative quality into a benefit. For many years, Avis was in the unfortunate position of being the second-largest car rental company, while Hertz claimed the #1 spot. In fact, Avis was having trouble just staying solvent. So Avis decided it was time for a total image makeover and hired the famous ad agency Doyle Dane Bernbach to come up with a new ad campaign that would pull the company out of its hole. The 'We Try Harder' campaign was so successful, Avis' market share went from 11% to 35% in just four years.

FedEx Corporation

When it absolutely, positively has to be there overnight.

FedEx no longer uses this slogan, but while it lasted it was perhaps the perfect example of a great USP. In a few words, FedEx gives its customers the guarantee that it will deliver their packages safely and on time. The slogan actually delivers not one but two benefits: the security of knowing that the package will be delivered as promised, and the ability to save time by getting it there overnight. Sadly, FedEx has since replaced it with the slogan, "The World on Time," which is far less powerful because it doesn't contain a USP.


The milk chocolate melts in your mouth, not in your hand.

This is an example of how even a quirky USP can attract customer interest. Who would think of making a selling point out of the fact that your product doesn't melt when you hold it? M&M's did, and it worked very well for them. This goes to show that as long as a benefit is meaningful to prospective customers, it will be effective. In this case, the fact that the M&M candy shell keeps the chocolate inside from oozing out and dirtying your hands is a definite plus for customers.


A diamond is forever.

There's a reason that the famous DeBeers slogan has been in use since 1948 and is still used by the company to this day. The USP here is that diamonds, being almost unbreakable, last forever and thus are the perfect symbol of eternal love. As a result, diamonds became by far the most popular choice for engagement rings. It's no surprise that Advertising Age magazine named this the best slogan of the 20th century.

Domino's Pizza

You get fresh, hot pizza delivered to your door in 30 minutes or less or it's free.

This slogan is really too long to be catchy, but it's still an excellent USP because it's spelled out a guarantee with perfect clarity. The terms of the deal are laid out so specifically that Domino's customers know they can hold the company to it. Sadly, Domino's no longer uses this slogan or offers this deal because it lead to a series of car accidents when delivery drivers started driving like maniacs so that they could beat the thirty-minute limit.

Those are just a few good examples of the Unique Selling Proposition. Another example is our own HMA U.S.P.: Grow Your Business 25% – 100% in 90 days without spending more money on advertising, GUARANTEED, or the DODM U.S.P.: "Stand Out. Get Noticed. Disrupt Your Market. DOMINATE Your Competition."

What is your U.S.P.? Do you have one yet? Is it just words or does it offer your clients value as far as what you bring to the marketplace? A U.S.P. is NOT the same as a tagline, slogan, or jingle! The whole basis of a USP is that it is something that others don’t, won’t, or can’t do. Only you can only uncover your USP as a result of research. Your USP is what makes you different in the mind of potential clients. This is what will let you carve a special place for yourself in the marketplace.

A tagline is more of a wrap-around for the U.S.P., a slogan is more of just a catchy phrase and a jingle is that catchy phase set to music. The U.S.P. helps you target and attract your ideal market.

The second important part of the U.S.P. is integrating that U.S.P. into your entire business. Everyone, everything, and all messages have to live and breathe the U.S.P. that is developed. Sales training may be necessary to ensure your staff is on board with your unique message. If not, this will kill sales conversions…and decrease potential and future sales. After that, you have to set up a system in the second pillar.

The third part of the U.S.P. is your Market Positioning. I personally do not know who you consider as your TOP 3-5 competitors; however, as part of your positioning, it may be: “The World’s or Nation’s or Region or City Leader in “Whatever You Offer” as a Valued Position over and above whatever weakness(es) your competitor has.” Also setting up Top marketplace VALUE positioning, right from the get-go is what lets you charge more than your competition! With rare exceptions.

How positioning can help you most; you can use just use one or combine multiple positioning statements into one. The nine types of positioning include Product Characteristics; or Client Benefits; Price in terms of high, medium, low, and discount products or services; 1 Quality; 2 Use or Application; 3 Product Process; 4 Product Class; 5 Cultural Symbols;  6 Based on Competitors, and 7 Positioning your Events, ie, Podcast, Webinars, Tele-seminars. There are 5 ways to get your positioning message out there, all five create a massive flood in business and sales. Writing a BOOK that you author or that we author for you as a Ghost Writer and making it into a “BESTSELLER.”

Writing a BLOG. an ongoing series of articles can also be converted into a book. A Blog shows a business owner's knowledge and expertise, it helps to position business owners as The Obvious Expert just like authoring a physical book. Guest Blogging on leading and Influential Blogs can also help to drive more qualified visitors back to your website.

PODCASTING. paying for a radio spot which in most cases does not necessarily target your ideal market, unless the syndicated radio host market is the same, usually becomes a waste of money. The best way to target and attract your ideal market is to become the expert host on your subject material since podcasts are available for syndication, which increases the broadcaster's exposure in effect creating your own online “RADIO SHOW.”

VIDEOCASTING AND VIDEO MARKETING. Many videos that businesses create are totally useless, lacking clients attracting structure, an offer, and a compelling call to action, and even if a business gets this part right, what they get wrong next is that generally, they fail to properly market the video. Videocasting much like podcasting is in effect your very own cost-effective TV Commercial that airs 24/7. Your video content is spread online through an RSS feed.

Video Marketing is targeting your ideal market with your video content on Google, and Youtube and also Syndicating your video content on over 30 video sites.

INTERVIEWS. After writing a book, there is a TRIANGLE effect to business growth, books if written correctly can be the catalyst to helping you gain media interviews and media interviews can be the springboard to getting high-paying speaking gigs. The mistake that most business owners make who have gotten media attention is that sometimes ego gets in the way; they think that the media replaces their need for lead generation, yet the media has to be connected to their lead generation efforts in order to keep the lead flow coming. If the media stops and there is no lead flow, the money stops.

SPEAKING. Do you speak for free or do you charge a little or high-end fee? Where to start your speaking career and how to get event planners to book you is not as simple as you might think. Imagine earning an additional six figures per year just for sharing your expertise over and above your primary business. Speaking opens the doors to more service and product sales.

2. Database Marketing/AKA Back-End Marketing. How often do you follow up with your customers that have bought from you? What about those potential clients that have not bought from you yet? Is there structure? Today, Back-End sales to current customers are one of the most important tools that 9 out of 10 business owners misunderstand. Do you have a marketing system for generating referral business and additional repeat sales or upsells? Do you have a system to keep clients loyal?

Or how about a system that allows you to track real-time marketing results from ad placement to call to an appointment to show up to purchase of your service, product, or program?

This kind of tracking is crucial to business growth. Weakness in this area will mean that you constantly have to source new clients, customers or patients to make money in your business…and that process is getting more and more expensive as time goes on. Generally, if this area is not working properly in your business it means that you’re losing money or leaving money on the table.

This is a highly misunderstood model, most business owners still think this is spamming, when it is not, or people think this is about sending out old-school newsletters when it is not.

3. Referral Marketing. This is where 9 out of 10 businesses really drop the ball. Almost all business owners that I meet tell me that they get referral business and it’s the lifeblood of their business, but when I ask how many referrals they got in the last 30 days, who made the referrals, did they close the referral, if they didn’t buy what did you do, they have no idea. Here’s the bottom line: if you’re not tracking your referrals then you do not have control over how many are coming in and how much referral money you are making, losing, or leaving on the table. The truth is that, for most people, making referrals is “UNCOMFORTABLE!”

And asking your clients for them is just as “UNCOMFORTABLE!” A Referral Marketing Program is the answer to adding a 100% to 300% increase to your business bottom line, year after year.

4. Internet Marketing and the Business website. We are in the 21st century, yet still, 95% of most businesses that I consult with today run their business like it’s 1980 or 1990, starting with their 1980/1990 website design template done by a friend, or family member, a cheap poorly done Wix or Webs DIY web design, or a custom design by someone who wants to be creative rather than help to build a business.

Why Internet Marketing and the Business website? What matters most is getting traffic online to your website-read again; there are slow traffic and fast traffic methods, most businesses start with slow traffic, struggling for years when they don't have to, the bottom line is you need "PAID" Traffic first while your awaiting, SEO and or local Organic results in order to earn money now!

Then we add in slow traffic methods. But most importantly, because I show our clients how to focus on increasing their business in numerous ways, my clients don't wait like other companies to break even.

Internet Marketing comes before the website, and anyone that starts showing you things that relate to a website before they share internet marketing with you is setting you up for immediate failure, why, because a website is a car, internet marketing is the engine, hence the term, search engine, the engine is built to fit the car, so, where there is no engine or a poorly built engine, the car just won't go on to produce as many sales as it should.

Though many business owners say that they know this. I see time and time again that both small and mid-size companies miss this all because they hire someone and don't pay attention to what's not being done, they only focus on the income rather than on the results that produce the income, meaning that it's equally important to know when and where you can make marginal improvements. So, the needed improvements never get done prior to the business owner pulling back their marketing investment, trying different things, and blaming the ad medium, when it's actually poor planning.

So, any business that fails to understand the following is losing money or leaving money on the table online. Digital Marketing starts with, not ends with; what is called Content, Traffic, Pre-Qualify, Pre-Sell, Then Monetize. The problem with 97% of websites, is that designers (who work for themselves or for digital marketing agencies) who are also,  "NOT" Digital Marketers who have specialized training in high-converting website design development, try to monetize first and fail.

I Can Only Take On 1-50 Students Per Month, February Class is Filling Up Now!

Part 2 Course Curriculum/Workshop Training Consists of:

The Big Four 

The Big Four takes off where the Core Four ends, adding multiple pillars that build upon the profit and growth opportunities.

1. Strategic Marketing Alliances. Also known as Joint Ventures, this is working together with similar, non-competing businesses that have access to resources that you do not is probably one of the biggest “secrets” to growing a business exponentially, immediately.  This is my favorite go-to strategy because one example of this is a company or influencer that has 40,000,000, yep, you read that right, 40 Million followers on their podcast, blog, or in their email database partners with you to open up their list of contacts to you. So, let's say you sell only 1% of their list now and then 2% the next go-round

That's 400,000 people reached the first sale, and then another 800,000 people on the next sale... I hope you're getting this, Now let's say you're selling a $997 product on the first sales opportunity, That's 3, 988,000. Do I need to say more, except there are Joint Venture Groups in the USA, and all over the world that are dedicated to helping you connect with JV Minded business owners.

This is Highly Profitable. You see, JV's help you tap into someone else’s list of customers and they carry all or share the up-front marketing expense so this step actually adds to your bottom line, which is what really counts! Even if you two share in revenues generated as you can see, JV's are one of the most lucrative things any business owner could ever do.

2. Custom Media Advertising. Traditionally, many business owners have confused the concepts of advertising and marketing, believing that because they are advertising, they are marketing. Nothing could be further from the truth. Media advertising is certainly an important part of the marketing process, but it is only PART of the process. The HMA System will strategically enhance and optimize your Media advertising to get more effective sales — sales you can see and track. This happens through direct response copyrighting. Most businesses write the ads themselves or hire graphic designers or ad reps that do NOT put in enough research and time to write an effective profit-producing, Direct Response Ad. Therefore, they write ads that tease and titillate, focusing on their brand. But here's something funny, When I ask a business owner, "what's most important to them, looking good with their brand, or earning more money? I always get, EARNING MORE MONEY! 

3. Community Marketing, and Public Relations. Can you create a news story that involves your business, personal image, or a related topic? Anytime you can deliver news to the media, whether it be radio, t.v., or newspapers…and it is newsworthy, you score PR value for your business. The key here is not to directly promote your business in any way, or your press release will end up in the trash.

The HMA System will encourage your business to educate and teach the community, your customers, and your prospects all about your products and services. The more people understand why they should do business with you, the more they will reward you with their business, especially if you have shown proof of concept or results; this also includes social media, building credibility, and authority, and growing to celebrity status in your market area, nationally or internationally."Earned Media, and with earned media, you don't pay for advertising, there is no investment at all, except for your time and effort to reach media reporters who interview you about your product, services, or brand and more. There are over 33 media pitches that you can send out to get interviews. Imagine that your cosmetic product winds up being featured in Glamour Magazine, and they basically say your product is great, well, every month 2, 300, 854 USA Buyers of the magazine will learn about your product and it didn't cost you one red cent, just your time.

Or let's say that your new methods are killing it in providing business legal advice as a service company, and your story winds up in Forbes Magazine and you reach 657,215 people. Just 1%-3%  of those magazine markets buying could be high, but what's most impressive is that those magazines have a very long shelf life, they are circulated, and or shared for years, meaning many more people see the articles about your business, and has the chance to buy.  I'm talking about massive reach, with low to no cost.

Targeting your community market head-on. What I mean by this, is many companies and even universities get grants to reach specific communities or cultures or demographics and psychographics in those communities, but most fail, here's why, in order to do community marketing right, you have to actually GO INTO THOSE communities that you want to serve in order to reach them. Otherwise, they are not going to come to you. Too many organizations will take the grants, but do not really want to serve for various reasons, also, going into unknown communities can be dangerous if you fail to go about it the right way, what I'm saying, is this, there is a right way to do this, and a wrong way. But the best way to serve a community and to let them know that you earnestly care and want to invest in change, or impact them with your products or services is to serve the leaders of that community and rally the leaders behind you and or build out your social media communities if applicable.

If your message is not hitting a large number of your ideal community market, you need to reexamine your strategy and tactics too. Many businesses for example want to target certain ethnic communities, however, the reality is that many businesses also do "NOT" allocate enough marketing budget to reach these communities with either grass-roots or mainstream marketing efforts, But there is a better way of doing community marketing. When a community or communities support you, because you support them, you'll never lose.

4. Direct Marketing. Here is where it gets pretty good…you can add multiple income streams or simply generate business directly using this pillar of growth. Direct Marketing is using a media form such as postcards, letters, videos, emails or website copy, and more to generate a direct sale response to your business, usually, "NOW." This step requires a master in the art of copywriting so that your customer is persuaded to say “YES” to your offer. In other words, generally, there is a way to write ads and content that most business owners don't know.

Most business owners have heard of BRANDING, but not DIRECT RESPONSE MARKETING which are the direct opposites of each other in terms of the only two types of marketing foundations, so, the focus of many business owners is too heavily reliant on their Corporate/BRANDING efforts which make them LOOK good, branding grabs attention, but does not give enough focus on their Direct Marketing to help fulfill and close each and every CLIENT, CUSTOMER, PATIENT, MEMBERSHIP, SUBSCRIBER, OR EVENT "SALES" OPPORTUNITY. This is great for large companies with unlimited revenue, but not for small businesses at 100K to 7.5 Million.

Today there is now Direct Response 2.0 where you can integrate direct mail that you know when it gets delivered, you make an offer for people to go to your website, and when they land on your website, they are retargeted, plus your ad shows up every time they go on Facebook or Instagram; so if they are not immediate buyers, there is a 30% chance that many will buy later.

I Can Only Take On Up To 1-50 Students Per Month, February Class is Filling Up Now!


Core 4

  1. U.S.P./Brand Positioning: Learn the correct way to show your distinctive difference and everything that is unique about your company so that people are more than clear about why they should choose you, but more so, about the benefits and value that you offer that no one else does. And if you feel that you can't make this argument, then know that this keeps you in a lower-income state and makes it harder to charge any type of premium pricing.
  2. Database Marketing, aka Backend Marketing: Email marketing is "NOT" what most business owners think it is, nor does it work the way most business owners think it does, it's NOT about putting out a digital version of an old school Newsletter; It is NOT Spam, It is NOT Junk in your Inbox either. Too many business owners are not even aware that the items in their Inboxes, they signed up for. Yet Email has a 122% ROI over social media and most other ad mediums just from using the CRM. But on the Back-End, a CRM is the only platform that can help business owners deliver clients, customers, or patients; repeat, upsell, cross-sell, and referral business in a way that 2x, 5x, or 10x your business.
  3. Referral Programming: Some people think referrals don't work, well, they work great for our clients, here's why, imagine that I'm a Plumber who hurt my back and that I came in for Chiropractic treatments... is it possible for me to explain to a friend exactly what and how the Chiropractor does what they do just like a Chiropractor? Of course not! Making referrals are, therefore, UNCOMFORTABLE for most people. And It's the business owner's job to make them comfortable and then and only then will you get referrals in droves. When you have a Review, Reputation, and Trackable Referral System, you can leverage 100%, 200%, and even 300% exponential growth.
  4. Internet Marketing and the Website: Can you get sales from Social Media or SEO, yes you can... but there is nothing faster and more targeted than PAID ADS! So, as not to waste time that you can't get back once wasted, and money that you can't get back once lost with a poor ROI. here's something to think about. Your website should be an Automated Teller Machine, very few web designers can design one because they start with the website (the car), when you need to start with the traffic plan (the engine). Most business owners' oversight is that they are looking for leads online when they should be looking for pre-qualified and pre-sold buyers which are NOT the same thing. You seek to get "paid now" while waiting on more to come in later, you never "wait for what might come in" up the road!


  1. Strategic Marketing Alliances, aka Joint Ventures: What if I told you that rather than you spending upfront money to get a client, I'll give you access to my database of 100,000 people who fit your potential market for a commission, let's say 10% of the sales? What would you say to this, would you just say no, not interested, or would you say tell me more? I hope you just said to tell you more! Even partnering with Influencers and Bloggers is considered Strategic Alliance.
  2. Custom Media Advertising: News Papers, Local Magazines, Radio, and TV ads,  all still work, however, most business owners are not using stories, display ads, direct response ads, value-added coupons or offers the correct way, or in a combination of the aforementioned. Everyone is online or has listened to the advertising Guroos, who pitch only online to make money from business owners who are not marketers, and who are not in the ad industry. Think about this one fact, Are young and old people still using these channels that ad people said would be gone and completely obsolete by now? Yes, they are, so, right now, if I'm listening to the radio, and your ad(s) is only online, and I don't know you exist yet, I can't hear you!  Lost opportunity.
  3. Community Marketing: This consists of grass-roots marketing, social groups like LinkedIn and Facebook Groups as well, networking, meet-ups, associations, chambers, Expo's; anywhere there are large numbers the better, and anywhere that you can be seen as an expert or speaker.
  4. Direct Marketing: Direct Response Marketing is focused on the art and skills of selling through written words to compel people to buy, "NOW." Direct Marketing Mail has a 48 x Response Rate and the ROI is $12 for every $1 spent. If Google, Apple, Ikea, Burger King, Enfamil, Tylenol, and Botanical Choice all use Direct Marketing, as well as integrated direct mail with digital, don't you think it's time to catch up?

This is a $29,000 value, but you will not pay anywhere near that...

Your investment today, when you enroll, is Only $2700

Plus You'll Also Recieve the Following BONUSES:

Double Your Profits in 90 Days

This guide a $19 Value- will show you the 11 Key Concepts To Boosting Your Sales, Cash Flow, and Profits NOW By Turning Your Business Into A Customer-Focused Marketing Machine that doubles your profitability year after year.

Cashflow Guide (green book)

This guide a $20 Value- will show you various cashflow methods to stay afloat in nearly every situation.

Marketing Consultant Hiring Guide

This guide a $20 Value - covers what you need to know in order to hire the right Marketing Consultant to experience mega-profits and explosive growth in your business.

HMA Report (copy cover)

This Report Is yours once you complete our diagnosis and the opportunity analysis,  we will give you a redlight, yellowlight, and greenlight report that outlines what you have to do first, second, or third to get the results and ROI desired most.

**Accountability Program: When You Enroll, You Will Recieve Information on Our "AP" that gives you Access to Our Facebook Group, Bryant Vickers, and Our Many other Resources, especially a Joint Venture Opportunity if you Qualify.

Your investment today, when you enroll, is Only $2700


Payment Financing Options are Available through PayPal.

Finance your purchase through PayPal and pay NO INTEREST if Paid Off In Four Months!

And remember, our HMA University BOOTCAMP is a Business Investment & Tax Write-Off! Meaning at tax time you get all of your investment back from Uncle Sam

HURRY! Training Classes Will Fill Up Quickly