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WE WILL HELP YOU CLOSE 99% OF YOUR APPOINTMENTS OR …

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…Without Changing Your Offer, Pricing, or Process if they are dialed in and if they are not, we can fix them …Starting as Soon as Next Week…

FOR MORE INFORMATION COMPLETE THE DIAGNOSTIC AND WE WILL CALL YOU OR IF YOU HAVE CONCERNS CALL DIRECT

Bryant Vickers, CEO, CDO, IMS

302-353-2542

DOMINATE or die Marketing, Inc

1121 Hutton Street Suite 12 Winston Salem, NC

dominateordiemarketing@gmail.com

WWW.DOMINATEORDIE.NET

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Please complete this entire diagnostic before we ever hop on a call together or meet with each other, it helps you see areas of needed improvement and it helps us know how to best help you, preparing us for the call or meeting in advance.

The following section will allow you to define: What’s Working? What’s Not Working? What’s Missing? And What’s Next? In the following areas:

First Name

Last Name

Email address

Phone

Website

What is the name of your business or organization?

What is your current monthly income?

Nothing, I'm just getting started

$1,500 to $3,000

Between $3,000and $6,000

Between $6,000 and $10,000

Between $10,000 and $15,000

Between $15,000 and $30,000

Between $30,000 and $60,000

Between $60,000 and $120,000

Between $120,000 and $250,000

Between $250,000 and $400,000

Between $400,000 and $1 million

Between $1 million and $5 million

Over $5 million

What is your current monthly marketing budget?

Nothing, I'm just getting started

$1,500 to $3,000

Between $3,000and $6,000

Between $6,000 and $10,000

Between $10,000 and $15,000

Between $15,000 and $30,000

Between $30,000 and $60,000

Between $60,000 and $120,000

Between $120,000 and $250,000

Between $250,000 and $400,000

Between $400,000 and $1 million

Between $1 million and $5 million

Over $5 million

List the key members of the leadership team and their roles.

Who needs to be at initial meeting and/or on calls; business partner(s), spouse, other?

Is your business a Local or National Business?

Local (Brick and Mortar, Retail, Services, a local city or cities within a state)

National (eCommerce, Virtual, Online, or Regional business)

Does your business have LOCAL customers? (Where do you offer products and/or services?)

Yes - In a specific local region (eg: pediatrician, preschool, dance studio, restaurant, sports venue)

No - National products/services - available online / everywhere (eg: online store, virtual consulting)

Both - In a local region + national online (eg: local toy store with an e-commerce site)

Why did you choose the business that you're in?

Describe your dream business, including monthly and yearly revenue.

What are your core business principles? This means your personal ethics, business policies, and the values that are important to you in moving your business forward.

How does your business beat your competition in solving your customers' problems?

What is the one most important thing that’s missing from or lacking in your business that you need to change, fix right now or get rid of?

What Business goals must you absolutely achieve in the next one, two, and three years?

What single change in your business would make you more productive?

Is there anything, any people, or any processes in your business that you feel are keeping you from being or feeling like yourself?

Do you have a marketing plan in place for your business (schedule of promotions, offers, projects, etc.)?

No, I don't need to plan

No, but I want to create one

Sort of, but I could do better

Yes, I have a plan in place

Do you have or need an Accountability Partner; someone who helps you stay on task with marketing, advertising or sales goals? Please explain.

If you were to give someone a task, would you allow them to go do it and leave them alone to complete the task or would you stand over them, watching them do it, or would you tell them how to do it?

What is your biggest business fear?

Do you tend to be trusting or suspicious of professional advice?

Are you a person who prefers to do things yourself, your way, or are you a person who prefers to get help or delegate?

How do you feel about releasing control or letting the marketing person be in charge of marketing?

In order to assess your business and provide the most help, we need to work from accurate information. This can include the following items: profit-loss statement, balance sheet, monthly cash flow. accounts payable/receivable, loans or credit lines, marketing/advertising spending, and inventory status.

Are you willing to let us see your financial records?

Yes

How soon can we see them?

What kind of tracking systems are you using? Please describe.

Which marketing channels are you using now?

Paid ads

Search Engine Optimization

Organic social messaging

Video marketing

Billboard

Radio

Television/Cable

Publicity/Press releases

Memberships (Chamber of Commerce, BNI, networking groups)

Magazine/publication advertising

Do you have a business plan?

Yes

How often do you refer to it?

Some local businesses use email platforms to communicate with their customers and prospects - to send emails, newsletters, and more. Do you use any of the following tools in your business?

Mailchimp

SendInBlue

AWeber

MailerLite

Constant Contact

Convert Kit

Use another tool? Please let us know what it is

Google My Business (now known as Google Business Profile) is an important tool for local businesses to reach more people in their community. When it comes to managing your Google Business Profile, which of the following statements do you agree with most?

I'm regularly managing my Google Business Profile on my own

I know how to manage my Google Business Profile I just need to get started

I want to manage my Google Business Profile but need to learn how

I want to manage my Google Business Profile but need to hire someone to do it

I don't have plans to actively manage my Google Business Profile

Automated funnels – automated email or landing page sequences to build email lists, drive more customer sales or other advertising tasks - can be valuable marketing tools for local businesses. When it comes to automated funnels, which of the following statements do you agree with most?

I am currently using automated funnels in my business successfully

I'm planning to implement automated funnels in my business, I just need to set them up

I would like to implement automated funnels in my business but need to learn how

I would like to implement automated funnels in my business but need to hire someone to do it for me

I don't have any plans to utilize automated funnels in my business

What tools are you using or plan to use in your automated funnels?

Unbounce

Lead Pages

Mailchimp

Get Response

Hubspot

ClickFunnels

Wishpond

Other

Please specify.

Reviews on third-party platforms like Google, Facebook, Yelp and others are important for local marketing success. Many local businesses have an active review strategy to generate reviews regularly, respond to reviews and then use those reviews in marketing. When it comes to reviews for your local business, what statement do you agree with most?

I am actively for gathering and utilizing reviews in my marketing on a regular basis

I am planning to have an active review strategy in my business, I just need to put it in place

I would like to have a successful review strategy in my business but I need to learn how

I would like to have a successful review strategy in my business but need to hire someone to do it for me

I don't have plans to institute a review strategy in my business

Paid advertising is a strategy used by many local businesses to increase their overall marketing success. Paid advertising can occur on many platforms both online and offline. When it comes to paid advertising in your local business, what statement do you agree with most?

I am successfully using paid advertising to reach more people and generate more revenue

I am planning to use paid advertising in my business, I just need to get started/set it up

I would like to use paid advertising in my business but need to learn how

I would like to use paid advertising in my business but need to hire someone to do it for me

I have no plans to use paid advertising in my business

Where are you spending or planning to spend your paid advertising dollars? (Check all that apply.)

Local blogs, websites or email newsletters

Facebook/Instagram

Direct Mail and/or mailers

Outdoor/billboard

Radio

Yelp

Google

YouTube

NextDoor

Other

Please specify.

What channels provided the best paid traffic results for your business so far in 2021?

Referrals are important sources of new customers for local businesses. An active local business referral strategy can include regular communications with customers about the importance of referrals or a formal referral program. When it comes to referrals in your business, what statement do you agree with most?

I have a successful referral strategy in place in my business generating 5 or more referrals every month

I am planning to implement a referral strategy in my business I just need to set it up

I would like to implement a referral strategy in my business but need to learn how

I would like to implement a referral strategy in my business but need to hire someone to do it for me

I have no plans to utilize referrals in my business

What tools are you using or do you plan to use in your referral strategy or program?

SaaSquatch

Referrizer

Birdeye

Get Ambassador

Signpost

No special tools - just collect manually

Other

Please specify.

Tracking the right metrics in your local business is important for making decisions and overall marketing performance. Which of the following statements about business metrics do you agree with most?

I am successfully tracking and utilizing metrics in my business

I am planning to track and use metrics in my business I just need to get started

I would like to track and utilize metrics in my business I just need to learn how

I would like to track and utilize metrics in my business but I need to hire someone to do it for me

I have no plans to track or utilize metrics in my business

How important do you believe learning/education is (for you and/or your team) in order to grow and evolve your business?

Not important at all

Not very important

Neutral or N/A

Somewhat important

Very important

What do you want to learn more about in 2022?

Automated marketing funnels

Graphic design for successful marketing posts and images

Google Analytics

Paid Facebook/Instagram advertising

Facebook Business Manager

Success with ratings and reviews

Facebook Creator Studio

SEO (search engine optimization)

Google Business Profile (formerly Google My Business)

Tracking the right metrics in my business

How to improve organic social media effectiveness

Strategic planning in my business

Facebook Live video for marketing

Email marketing

Other

I would like to learn more about:

Local marketers are constantly learning new skills. When you need to learn how do to do something new or gather information when it comes to marketing, what resources do you use? (check all that apply)

Hire an agency or expert to do it for me

Ask a friend or family member

Do a Google search for information

Ask another business owner or marketer

Ask in groups or organizations I belong to

Ask a question on social media

Take an online course

Hire a consultant or expert to teach me

Watch a YouTube video

Other

Please specify.

Online marketing changes frequently. What sources do you use to stay current on what's new with online marketing and social media?

Personal business coach or mentor

Other local business owners

Chamber of Commerce or other local business organization

Online marketing experts (Local Marketer or others)

Marketing agency or consultant

Friends and family

Other

Please specify.

Have you ever purchased an online course or membership before?

Yes

What do you think your biggest marketing opportunity will be in 2022?

What do you think your biggest marketing challenge will be in 2022?

Do you have a Policies and Procedures manual?

Yes

Do you plan your daily/weekly/monthly goals and stick to them?

Yes

I try but often fall short

Describe your hiring process.

Describe your training process, both initial and ongoing training.

What ongoing training are you doing for yourself?

Describe your evaluation process for employees and suppliers.

Do you put off making decisions or dealing with issues like problem employees? Please explain.

How often do you hold team meetings?

How are you managing your cash flow, taxation, and business credit?

List your current top three highest priced services or products and their current price.

List your current top three lowest priced services or products and their current price.

How do you reduce no-shows? Please explain.

What do you do with prospects that you don't sell? Do you give up on them, or do you keep following up with them until you sell them?

Are you currently using a scheduling calendar and/or booking system?

Yes

What scheduling and/or booking systems are you using?

What is your current monthly marketing budget?

Are you generating monthly profits but still having feast-and-famine or roller coaster months in other areas of your business?

Yes

Do you want to leverage and scale your business quickly with more employees, automation and/or more passive or residual income?

Yes

What monthly revenue goal do you want to reach within the next 3 months?

I don't know

I'd be happy to sign my first client, customer, or patient

A consistent $3,000

A consistent $6,000

A consistent $10,000

A consistent $15,000

A consistent $30,000

A consistent $60,000

A consistent $120,000

A consistent $250,000

A consistent $400,000

A consistent $1 million

A consistent $1 million plus

Between $1 million and $5 million

Over $5 million

We are doing pretty well financially, but there's room for improvement.

Is there anything else you'd like to add that may help us help you?