Who is Bryant Vickers and Why Are Business Owners waiting on a list Clamoring for his High-End Consulting and Coaching Programs?

Trained by the late Fred Williams in Marketing and Copywriting nearly 30 years ago, Bryant continues to pay homage to his first mentor in business and in life.

Bryant has written 5 books and several business-related reports; most notably The HMA Book and Report, Marketing Consultant Hiring Guide, and Double Your Business In 90 Days, and he is the re-creator of The Exponential Growth Matrix also known as Back-End Revenue Generation which is very powerful when coupled with a solid Lead generation program; this is what makes his methods flat out work. Bryant currently runs one of the highest-paid marketing consultancies and virtual mastermind groups in America that is designed to teach business disciplines in addition to marketing, advertising, and sales. Bryant has documented numerous successful case studies, more than most consultants, just visit his Case Studies Page. So if getting actual results matters to you, he's the person to go to!

Generally, while most business owners are looking only at their current sales efforts; and then taking on the stresses of putting out daily fires that arise out of not having the right systems, processes, procedures, or support team in place. Business owners rely way too heavily on skill-set (what type of work you do; doctor, lawyer, coach,  chiropractor, plumber, consultant, etc.) or on their direct selling ability while minimalizing marketing, technological, and cash flow development. I look at the opportunity all together differently; what money’s was lost or left on the table, and what expense could have been reduced while adding increased profitability, growth, productivity, and time-freedom that leads to 75% to 50% less work.

I have identified mindset patterns that limit and restrict business growth. I teach my clients that most industries only know (and only use) one to two particular marketing approaches when there are dozens. I help clients demystify marketing, advertising, and sales so that dozens of more effective and more profitable strategies (with far lower risk) and opportunities, become available to them that could give them a powerful leveraged advantage to quickly scale over their competition while better serving their market.

About DOMINATE or die Marketing

The #1 Threat To Your Business & Marketing Strategy Is That You Have To Clear A Pretty Thick Forest To Reach Your Dream Castle And In Order To Do That, You'll Need The Right Resources and The Right Team In-House and Outsourced...

Many of you reading this page desire to have, do or be more, or the DOMINATE or die Marketing Name, Logo or Unique Selling Proposition or Brand would have never caught your attention! Now That Your Here... Let Me Tell You The Truth.

“Before you proceed, some of you may have reached your dream castle destinations, and some of you still have not, however, step back and look at the big picture first; have you maintained a focus on your four biggest goals, or did you get side-tracked?” If you have reached them great! If you already have all the income that you personally desire then you simply need to scale your business for more growth.  And if you have not reached your goal, then you need to STOP the bleeding of Stagnation or Feast and Famine which is where most business owners are stuck at (Too Many Up and Down Roller Coaster Months).

The Problem (IT IS NOT YOUR FAULT...That misinformation, lack of correct information, listening to unqualified friends, or the fact that you simply didn't know better caused the following conditions)

Most business owners don't have a DOMINATE vision for their company, our most ideal clients are those with a DOMINATE vision to grow as quickly as possible, not just a desire to be a business owner who makes sales--they are two different things. However, the average business owners that I talk to who are mostly focusing on sales almost always - with tears in their eyes - share how their money is funny nearly every month and that they are tired and afraid of always being on The Roller Coaster ride of feast and famine while simply trying to provide a better life for their family. DODM serves both the leading DOMINATE business owner and the business owner who just wants to be in business making sales. However...

Your anxiety and stress levels are probably at an all-time high and for some of you, your marriages and other relationships are strained because many of you are making the mistake of not marketing well or turning off your marketing due to slow or no sales.

Many business owners are contemplating giving up on their businesses and going back to work, forsaking their dreams.

Forbes says that there are over a half-million new businesses that open their doors every month. But, unfortunately, 80% of those businesses close up shop within 18 months, and according to the IRS, over 93% of businesses aren’t even making more than $100k a year. And of those businesses, over 65% are making less than $50,000 a year.

Personally, I don’t know any business owner who has gone into business with the intention of making less than a high 6 or 7 figures; especially $50k (or less) annually…

I changed the name of my marketing company in 2020 to DOMINATE or die Marketing for a specific reason, for some business owners, the name might as well be ADAPT or die; after 30 years in marketing I found that no matter how great business owners intentions, many will tell me that they are already successful, they earned a low 6 or 7 figures already and that they are good, meaning they spent no money to get to where they are at and have no intentions on spending now; this means their plans for growing beyond selling is weak or they have no plan at all which is (even worse), some know how much they want to earn per month (even worst most do not), some know how many locations or sales reps they want to own or have and how many people they are going to hire or recruit. But very few can tell me what their plans are to avoid running out of CASH?

Being in Business is a Cash Flow game that most business owners are not prepared or properly trained for; so most businesses only focus on sales (selling activities) and mistakingly think they're growing when most are not, so, you are making money and maybe even good money... However...

MOST BUSINESSES SUFFER OR FLAT OUT DIE IN THE GROWING PHASE NOT BECAUSE OF MAKING MONEY!!!

This is why we are the preeminent marketing company that focuses on both sales (making money) and growth ( exponentially growing the money you make) at the same time in order to create leverage that you would not otherwise have... your either investing in a new idea, more marketing or hiring or recruiting people--all of these require you to pay for them before you see a return and if you are not paying for them most likely you are stuck in business opportunity mindset and not business growth. With a business opportunity mindset, there is not enough cash flow in the first place, and with business growth cash flow is consumed where you can NOT consistently profit and grow.

The mistake is that regardless of investing in people or marketing; you do not automatically get an instant and immediate return on investment. and since this is what nincompoops have told some of you to do, you are killing your own business with this type of thinking that is mostly focused on personal sales efforts and not growth efforts that consider cash flow principles. There is a gap or lag between investing and seeing a return, especially a consistent one. The business owner often runs out of cash and DIES as they try to grow because their real focus was primarily on selling the client who came through the door rather than on the relationship that opens increase selling opportunities with the initial client!

So, slow sales months creates fear that leads to the vicious cycle of stopping all or most advertising (STOPPING money from coming in) or borrowing money from the banks (if you can) or from higher interest funding companies or the business owner going on for months without payroll begging employees to stay-on, sometimes the owner looks good on paper, but in reality, there is no money in the bank, and the owner now is picking and choosing who gets paid and who don't and the owner sometimes never gets to feel or spend any of the profit they've made. But Bryant don't you offer higher interest loans to business owners, "YES" I do, however, let me make my point. There is no need for personal debt...if you started your company off with a solid marketing plan that produced bankable revenues regularly. However, I'm "NOT" a predatory lender like most who just want to sell you money to earn commission checks while allowing you to use the money for things that do NOT bring a return on money spent, which is generally what's needed most in 90% of businesses.

If your current plan is not or have not worked for a while the way you hoped; then sometimes we would need to pump cash back into your business to give it life, to take it off life support, so, we only offer loans for MARKETING purposes, for needed equipment and expansion only if certain marketing disciplines are in place first to sustain your business. Who's to say that we can't turn your marketing and business around!

The Solution (My Team and I Solve The Below Problems Every Day!)

Let me shape your thinking and planning to profit and grow with The Hidden Marketing Asset Fast Path To Rapid Cash Growth System 

1.Start with the End Goal in mind to reach your Dream Castle Destination! GROW A Business, Not Just A Client, Customer, Patient, Membership or Event Base. There are two things that matter most that you must focus on; profits and growth all at the same time, the issue is that too many business owners are focused on sales ONLY! CASH Is king, you need sales and cash flow tracking. Every Monday morning at 9 AM... what is coming in, did the cash come in as you expected, if not why not, did more leave than what you expected, what patterns do you see, pause and ask yourself whats going on.

2. We are a Thought Leadership Level Design, Business Development, and Marketing Agency. This means we take a deep dive into your business before ever working with you so that you can truly delegate your marketing implementation successfully, get results, and reach a solid ROI. We make sure that you have all of your Business Foundations dialed in correctly in order to do so. Re-budget and consider how your marketing plan and the research that goes into your plan supports your ability to keep cash flow consistent.

3.When was the last time your design/brand/marketing/ team took a look at your competitors and did the market research to target your best, most profitable client avatar, to gain a competitive and market advantage or went through various analytics to make sure you are hitting an emotional trigger with your audience, or helped you create a lead magnet and lead capture form on your sales pages to increase conversion while implementing effective offline methods to drive traffic to your website or other online platforms in addition to online methods? Create a new marketing plan that focuses on more from less... whatever you're taking for granted will have to stop, instead of focusing on getting 20 new clients, customers, patients, members, or event attendees; instead, focus on getting 20 new people who spends 25% more with you and who refers 15% more often.

4.When was the last time your development team took a look at your ads or target market in order to tell you what you should be tracking or that you need to optimize a specific landing page or website, or online platform for speed or higher visibility in order to increase conversions? Don't just look at the worst-case scenarios, have a plan for them so that your ads are better created and that you hit your target audience time and time again.

5.When was the last time the person who was managing your marketing gave you real-world ideas that are being used by some of the biggest companies or by top local competitors in order to increase conversions and sales? Too many Business Owners/Executives build ineffective teams, you don’t want to build a team; you want to build a support staff that wants to help you profit and grow! You must become like Apple; you can't just focus on marketing and selling your products and services if you owe Apple they want their money fast (inside 7 days) and if they owe you money--they want to pay you slowly (over 100 days) this means they are in full control of their NET position to sit on more cash in any economy or cash flow challenge.

6.When was the last time your development team took a look at your message or content. Did they create attention-grabbing images or create content that made your audience respond in droves, almost climbing across the glass and clamoring to tell most of their friends. Focus on the problems you can solve and how solving more problems for more people will result in you building up a cash reserve. Ever got hit with many things that you didn't see coming all at one time? Like for example, Covid-19, the easiest thing to do is not to Adapt, so you die! These are not real problems, REAL PROBLEMS are those that you can't solve, they are totally out of your control. Your prospects are no longer looking for service providers but are looking for problem solvers.

7. When was the last time that you Collapsed Time to Adjust your business priorities much faster, 

8.When was the last time your marketing person told you what you need to know now, that no one else has told you...There’s a massive business opportunity happening right now for local business owners and most business owners don’t even know about it! We'll discuss it in a moment. Though growth is important, focus on operational excellence. What is operational excellence? That thing or the number of things that you stand for. Your Team must operate with excellence and understand sales and back-end growth, they must understand and be able to use the automation systems that you choose to implement in order to save money, save time, make money and grow.

This type of marketing creates more brand loyalty and also generates much more profit because marketing dollars can be laser-focused on the people who are most likely to buy and buy again. Most businesses using POS systems are sitting on a GOLD MINE of data about their customers and clients. (Including emails and phone numbers!) But they have no clue as to how to use that data. Data Mining is at the core of everything we do! Some business owners have these machines in their business and are not maximizing the full use of these Cash Flow Generators.

According to Forbes Magazine, a small percent increase in selling to past customers results in a massive increase in profit. For instance, using our methods, if a business just makes a 5% increase in their sales to past customers, that can result in a whopping 25% to 95% increase in profits! 

Think past client, customer, or patient (we can do the same in the health field using other systems), Think upsale, Think how many times the person returns or repeat business. Think of referrals. Think Rapid Growth!

If you’ve eaten at a restaurant lately (or taken out), bought anything at a local business, bought clothes at your local retailer, flowers, auto parts, hardware, you name it, you probably paid via a Point of Sale system via a Point of Sale Terminal.

Very few retailers check out their customers and clients using an old-fashioned cash register. Nowadays, you’re checked out on a terminal, which is linked to the business’s backend computer system. That system keeps track of inventory, accounting, and also a massive amount of data about who buys, what, and how much they buy. Most Business owners are failing to capture each person's name, email, and phone... leaving holes in their business and that means you're losing money or leaving money on the table.

Here's what's so cool about this... Most retailers are sitting on a massive amount of data about their individual customers, and they have no idea what to do with it!

Here's the deal: POS systems are taking over the retail industry for two reasons... Point of Sale Systems creates a much more individualized buying experience for the customer. People don’t use cash like they used to...AND...most shoppers refer to their phones to find out more about a purchase while shopping. Shoppers like (and are coming to expect) a more individualized shopping and buying experience.

No wonder use of POS systems in retail is exploding!

...AND...

From the merchant's point of view, POS systems are extremely cost and time effective, and merchants can collect a massive amount of data about their buyers. POS systems provide merchants with an all-in-one software solution to running their businesses. This is why, according to Vend (vendhq.com), a POS software company with over twenty-five thousand users, the POS (point of sale) terminal market is exploding at an annual growth rate of over 13%. Even for smaller businesses, POS systems take care of virtually everything, including...

• Order fulfillment
• Employee scheduling
• Loyalty programs
• Backend reporting and analytics
• Payment processing for debit cards, credit cards, cash, and mobile payments such as Apple Pay and Google Pay

Let us help you maximize all of the above solutions along with your POS System through our HMA System...

What is The Hidden Marketing Asset System?

The HMA System Implements A Multi-Pillar or Cross-Channel Marketing Campaign?

Multi-Pillar/Cross-Channel Marketing Definition: 

“Is marketing that focuses on providing your customer, client, patient, member or event attendee with a consistently profitable and growth-oriented sales experience while interacting with your brand and syndicating it across multiple marketing channels. It is the most powerful way of designing your marketing strategy to create customer journeys involving various channels while also creating increased and or recurring revenue and growth.” --  Bryant Vickers (DODM).

Who We Work Best With?

Naturopaths, Acupuncturists, Chiropractors, Dentists, Medi-Spas, Hair Salons, Physical Therapists, Cosmetic Surgeons, and Other "Health or Fitness Specialist." Who desires to be the obvious expert, the most sought after practice in your local market area, state, or nationally. Today, when it comes to medical-related marketing you need an experienced marketing consultant to join forces with your in-house team, to help you manage your day-to-day marketing efforts. Times have changed; With Insurance companies in your pocket, you need more cash pay patients and you also need better practice automation that saves you time, along with a solid plan that focuses on social engagement that educates and converts patients, advertisements that set you apart, while positioning you as an authority in your field, as most health patients are looking to only visit the best doctor or practitioner that has quality written reviews and the most recent online reviews while demonstrating an excellent online reputation.

Local Service Business Owners/Membership Organizations/Retail/Restaurants Many of you work tirelessly long hours, some of you have really created jobs for yourselves over the last past 10, 15, 20 years--It's time for a change. When you have created a business that has not fully served your overall goals or when you've been earning the same or close to the same income level for a number of years without that number growing or you're saying next year I'll make changes or do better and with each passing year you get more of the same or your staff asks for improvements that never come....these are all signs that you are in your own way, and that you need help! There are 4 things that you need. 1. better cash flow, 2. better productivity, 3. better automation 4. better traffic...missing anyone or slacking in any of these four areas can be the cause of restless nights.

Coaches/Consultants/Marketers/Sales Professionals (Speakers/Authors) Most coaches, consultants, and speakers that I work with fail have a clear message of what they do, who they serve, the problems that they solve, and the call to action they need to best close the deal, many of their packages or programs are not well thought out. If you want to get your core message targeted to the right audience with the right media. Improve your speaking skills. I will show you how to find paid and equally lucrative free events. Let me show you exactly how to attract your most ideal clients, how to charge more, mistakes that may be hindering your progress keeping you from more high-ticket days. But most of all how to build a paying following by learning how to enroll prospects online, offline, and during events, and in person. Also, I'll show you how to set up your website to attract event hosts and sponsors and how to get clients to book on your calendar. Let me introduce you to our "BEST SELLING" Author program, and add to your Amazon and Barnes and Nobel Sales by getting your book into local book stores, libraries, and corporations. Services for Non-Fiction Authors who want to write a book that positions them to win their most ideal highest-paying clients. This service is also for Local service businesses.

Working With My Team and I Is NOT Cheap…

Everyone does not want to become a Market DOMINATOR and that's ok, we will help any serious-minded business owner, however, We Are Looking To Create More "Market DOMINATORS™" Who Aren’t Afraid To Play A BIGGER Game... is that YOU?

What is a "Market Dominator"? It's a business owner who clearly understands that the whole idea of business is really built on the concept of becoming a wildly profitable marketplace leader, or the second leader,  but never the third or fourth who has LEVERAGED their business in order to play a bigger game, meaning they are medium to high-risk takers that are NOT averse to investing large sums to gain wealth quickly.

However, there is one thing that works negatively against this premise...

“Now let's address the marketing mistake that EVERYBODY makes which is that they try to get their customers, clients, patients, members or event attendees as "cheaply" as they possibly can.”

Dan Kennedy; one of America's foremost marketing authorities and one of my mentors says...

“I have the same ongoing fight with a client that does almost two billion a year in revenue and fundamentally could spend virtually any amount of money, anyway they chose. And I have the same conversation with somebody who’s got a bag of pennies and is trying to get going.

If you think you’re resource-limited, you think that’s why you make this mistake; but really, it is a mental mistake. In most cases, it’s a mental block that’s the result of lack or poverty or scarcity from childhood.

It’s not a money mistake and it has to be fixed in how you think before you’ll ever fix it in money.

So, again, here’s the mistake EVERYBODY makes:

"They try to get their leads, their customers, their clients, their event attendees,
and their patients as "cheaply” as they possibly can!

However, getting cheap leads is their chosen mission and they evaluate everything they do base on the raw, simple, relative cost of getting a lead, customer, client, or patient by doing it, and they are very easily attracted by the cheapest, or apparently the cheapest, thing to do like moths to light in the dark.

They deprive themselves of the biggest single advantage you can have in the marketplace, which is the ability and willingness to outspend every direct competitor for the attention and interest of your clientele.

If you try and attract people as cheaply as you possibly can, what happens? You can only do a very limited number of things, maybe only use 1-2 campaigns on average like most business owners. But my DODM clients add 8, 10, or 14 campaigns like market leaders who earn the most money, who live where they want, drive what they want, have great family and friend time, travel, and stay on exotic vacations as long as they want, have time for other adventures and business pursuits and most of all they understand...

If they simply STOP doing this--being "CHEAP"--they will watch their life dramatically change within 6 months to 1 year far outperforming the last past 3, 5, or even 10 years. If you can outspend everybody else you will near-instantly have and maintain an unfair ADVANTAGE that leads to far greater profits, growth, and time freedom all because:

• The horizontal range of things you can do expands dramatically.
• The aggressiveness with which you can do it expands dramatically.
• The speed of profitability increases with more profits
• Rapid growth becomes self-evident
• Time freedom becomes realized
• And WEALTH is achieved quicker.

Is Not Always Easy To Get Leads, Conversions, and SALES... Until Now!

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