About Bryant Vickers; CEO, CMO, IMS

Bryant started his passion in marketing as a Jr. Marketing Apprentice for Fred Williams, First-Ad Marketing Concepts working in the mail room on Johnson & Johnson, and Van Heusen Shirts Accounts when he was just 23, some 30 + years ago. Fred helped Bryant to develop and hone an intuitive ability to see what most business owners never see until Bryant demonstrates marketing concepts that clearly makes business owners understand what works, what doesn’t, and what are the 5 basic needs in non-industry jargon.

Generally, while most business owners are looking only at sales, and then taking on the stresses of putting out daily fires that arise out of not having the right systems, processes, procedures, or support team in place. Business owners rely way too heavily on skill-set (what type of work you do; doctor, lawyer, etc.) or direct selling ability while minimalizing marketing, technological, and cash flow development. Bryant, therefore, looks at the opportunity all together differently; what money’s was lost or left on the table, and what expense could have been reduced while adding increased profitability, growth, productivity, and time-freedom.

His “DEEP DIVE” Research has helped CEOs, 400 best-selling authors, entrepreneurs, and marketing experts throughout the U.S. His clients have profited greatly from his expertise; the ideas, systems, and strategies have led to hundreds of thousands to millions of dollars in profit increase for diverse clients covering many different industries; ultimately, building or rebuilding dream businesses.

Bryant has identified mindset patterns that limit and restrict business growth. He teaches clients that most industries only know (and only use) one particular marketing approach. Bryant demystifies and teaches that there may be dozens of more effective and more profitable strategies (with far lower risk) and opportunities, available to them that could give them a powerful leveraged advantage over their competition while better serving their market.

Bryant Is A Certified Hidden Marketing Asset™ Practitioner, The HMA System Is The “Only" Marketing System Or Program In The World With "A Performance Guarantee!" and "He Personally Guarantees That You Won't See The Below Guarantee On Any One Of His Marketing Competitors Websites... Now Let That Sink In For A Moment If You're Considering Hiring A Highly Skilled Marketing, Advertising, and Sales Consultant!

 

Our Company

The #1 Threat To Your Business & Marketing Strategy Is Not Being Able To See Through Forest From The Trees While Trying To Reach Your Dream Castle Without The Right Destination Map...

“Before you proceed, some of you may have reached your dream castle destinations, and some of you still have not, however, step back and look at the big picture first, lest you act rashly on raw impulse due to the lack of correct information!” If you have reached your destination, then you still need to Leverage your business for more profits and growth. And if you have not reached your goal, then you need to STOP the bleeding of Stagnation or Feast and Famine which is where most business owners are stuck at (Too Many Up and Down Months).

The Problem

Do you want to build a job for yourself or do you want to build a real business? If you answered real business or consider yourself to already have a real business; then you don’t want to do free advertising or free social media, or build an unskilled or improperly trained supportive team, or focus only on direct sales that are solely derived from your personal skillset in offering your industry related services or rely on CRM's that are not correctly integrated with your websites to help improve lead flow while also improving repeat, upsell and referral business.

What you want to do is 2x, 5x or 10x your Profits in the fastest timeframe! In other words, you want to grow your business quickly because money likes speed! This means, the more you earn, the more those monies earn for you over time when reinvested back into your business in a healthy business manner.  There are PROVEN strategic marketing methods, processes, procedures, productivity hacks, booking systems, and automation systems that are designed to cut your costs, streamline your operation, add profits and grow your business that you may be unaware of and business development services that you may need to keep your business financially healthy in order to support your personal lifestyle goals. My hope is that you have really big goals.

We are a Thought Leadership Level Design, Business Development, and Marketing Agency. This means we take a deep dive into your business before ever working with you so that you can truly delegate your marketing implementation, get results, and a solid ROI. We make sure that you have all of your Business Foundations dialed in correctly.

When was the last time your design/brand/marketing/ team took a look at your competitors and did the market research to target your best, most profitable client avatar, or went through various analytics to make sure you are hitting an emotional trigger with your audience, or understand that your audience needs a lead magnet and lead capture form on your sales pages to increase conversion or you need offline methods to drive traffic to your website or other online platforms in addition to online methods?

When was the last time your development team took a look at your ads or target market in order to tell you what you should be tracking or that you need to optimize a specific landing page or website, or online platform for speed or higher visibility in order to increase conversions?

When was the last time the person who was managing your marketing gave you ideas that are being used by some of the biggest companies or by top local competitors in order to increase conversions and sales?

Too many Business Owners/Executives build ineffective teams, you don’t want to build a team; you want to build a support staff that wants to help you profit and grow!

Hiring a marketing team of specialist (Chief Marketing Officer(CMO) is NOT Cheap, Of course, you could manage these resources directly yourself or build an in-house team for less by searching for talent overseas, but then you’d be spending something even more valuable than money – your TIME which you can't get back! Not only that, the risk of someone taking your money overseas, where you do not have access to local or national authorities to help if something goes wrong!

Why deal with the headache of having to hire and manage a massive team when you don’t have to? One-off Projects are not Marketing Campaigns. You now can focus your time on the creation of your marketing strategy and big-picture success planning for your company to quickly reach your dream castle.

The Solution

Start with the end goal in mind to reach your Dream Castle Destination!

You could save time and money by outsourcing your Technology, Design/Branding, Business Development, and Marketing needs to DOMINATE or die Marketing (DODM); a team that has done this with hundreds of clients.

What Is Multi-Pillar or Cross-Channel Marketing?

Multi-Pillar/Cross-Channel Marketing Definition: 

“Is marketing that focuses on providing your customer, client, or patient with a consistently profitable and growth-oriented sales experience while interacting with your brand across multiple marketing channels. It is a powerful way of designing your marketing strategy to create customer journeys involving various channels while also creating increased and or recurring revenue.” --  Bryant Vickers (DODM), 2020

Facebook, Instagram, Search Engines, Emails, SMS, Blogs, Online Marketplaces, Paid Ads, and more are media. However, most businesses only rely on their core skill set (what you do) or direct selling ability), most business owners rely too heavily on free social media and word-of-mouth marketing which is not the same as having a “Referral Program” which is the only two or three levers on average they ever use to grow their business, (SKILL SET/SELLING, WORD-OF-MOUTH AND FREE SOCIAL). So, you make a $100 sale through Facebook times 10 people= $1000 x 10 years =$10,000 and you FAIL to add growth to the original $100 dollars for years; then you also FAIL to add more people to the funnel for 10 years; tell me, does that make good financial sense to you? Of course, it doesn’t, but this is the model that 9 out of 10 business owners are following.

Plus, If you get really, really sick and can’t work, so, your skillset or selling abilities can’t help you--right?; “so, when you ponder on the fact that you are in a race against time, does "free” social platforms that place you in front of a small crowd, and with constant algorithm changes, you don’t have a real fighting chance--I hope you are getting this? That is why we recommend paid ads first or at least full optimization of the free stuff only if you HONESTLY can't afford paid marketing; Then you build on review, referrals, and reputation management because 9 out of 10 businesses do not have a robust referral tracking system like only DODM can provide.

What do the above have in common? 

Your current and prospective customers are on many of these channels, AND every single channel is used as a marketing media touchpoint trying to sell something or another.

By taking a multi-pillar/cross-channel marketing approach, many eCommerce or service brands focus on marketing across the various marketing channels where their audience hangs out while ensuring they have a smooth experience from brand awareness to customer purchase.

You have to have an investor mindset to make this work; because most business owners either sees this as an expense or through fear thinking it won't work for me and or I only TRUST my own efforts based on my skillset or selling abilities which is most limiting, thereby reducing the speed of profit and growth, causing stagnation or feast and famine in terms of multiplying your financial efforts, rather than leveraging all your assets for maximum profits and growth.

With so many taking advantage of this type of marketing, most business brands can’t afford to push this to the side and focus only on the initial sale without also focusing on improving profits and building growth at the same time. Why work hard when you could work smarter.

This type of marketing is originally what marketing is at its core, it's the foundation of marketing, not a new modern marketing paradigm; it's a simple integration of the best of the old with the new in the most powerful way, and ignoring it during a tough economic time is likely to do more harm than good. There are plenty of examples of brands that are leveraging multi-pillar/cross-channel marketing and reaping major results and ROI, despite all that’s happening in the world today.

The Purpose of this type of marketing is that it properly integrates your Brand with Marketing, Advertising, and Sales related activities which helps you create a better-laid income model that is highly profitable, growth-oriented, and highly productive which allows for better time-freedom and for some business owners that also mean recurring income in addition to your active income.

Business Math and Economics (the more channels this model is executed on, the more profits and growth)

(9 Out Of 10 Business Owners Overlook the Below Business Building Concept).

Here is how we increase profits, grow your business and double your total revenue quickly within 90 days.

Leads Generated (from initial personal direct or online sales) = $100 per sale (most businesses STOP here; they invest in only 1-2 lead generation sources to generate a sale)

10 new (Clients/Customers/Patients/Event Attendees) Converted by the following HMA methods:

1. Increase Average Unit Price by 10% Increase=$110
2. Increase Transaction Size by 10% Increase=$120 (Bundle, Upsale, Scalable Packages rather than old school service models--yes any service can be converted into a package or program)
3. Increase Lifetime Client/Customer/Patient Value by 15% Increase=$115 (How Many Times They Come Back And Buy; Information Products, Backend Monetization Methods, eCommerce, Continuity/Auto-Ship Programs, Memberships, and Subscription Services)
4. Trackable Referral Program that includes Review/Testimonials and Reputation Management Increases company by 100%, 200%, or 300% in sales year by year.

Let’s take a real look at how this plays out…

10 Original Sales Clients at $100 = $1000

1. $110

2. $120

3. $115

4. 200%

Total (Original Sales Clients $1000 x 12 mos. =$12,000) or with HMA $1045 x 12 mos. =12, 540 + 4 out of 10 referrals At $145 x 4 = $580 A Total increase of $1120 in additional income from just 10 clients, customers or patients. Those marginal increases may not seem like a whole lot, but they add up over time and are more relevant when you have higher sales prices of $150 plus products or service packages all from the same exact work that originally would have produced only $1000, but instead produced more than DOUBLE the income; $1000 +1120 = $2120.

You can always adjust the numbers more favorably by skillfully working at improvements in each area!!! This is what Multi-Pillar/Multi-Channel Marketing actually does for you; It gives you leverage to profit and grow. Imagine this formula with a $250, $500, or $1000 product or service.

While most business owners are only focusing on Facebook, Instagram, Direct Mail, Email, etc; and are happy with just $1000, Multi-Pillar/Multi-Channel Marketing earns you so much more, this helps us easily double your income, and sometimes we can 5x or 10 x your overall income.

Or you can reduce in many cases Sales Costs with more aggressive marketing, confusing and disrupting your competitor!

Allow DODM to Re-Plan (Turn Your Business Around), Re-Package your services, Re-Purpose your daily tasks like a CEO, and or Re-Direct your marketing budget to a more effective plan. Just give us a small budget first, let us show you what we can do, then we will negotiate for a small percentage of the Return on Investment that we create for you--in other words, make us earn it!

Click here to see our Case Studies

It's No Secret: My Team And I Will Find You "The BEST-HIGHEST Paying" Most Targeted Clients, Customers, Patients or Event Attendees... Period!

Who We Work Best With? $100k + Revenue-based businesses or those who are willing to invest to get there!

Naturopaths, Acupuncturists, Chiropractors, Dentists, Medi-Spas, Physical Therapists, Cosmetic Surgeons, and Other "Health or Fitness Specialist." Who desires to be the obvious expert, the most sought after practice in your local market area, state, or nationally. Today, when it comes to medical-related marketing you need an experienced marketing consultant to join forces with your in-house team, to help you manage your day-to-day marketing efforts. Times have changed; With Insurance companies in your pocket, you need more cash pay patients and you also need better practice automation that saves you time, along with a solid plan that focuses on social engagement that educates and converts patients, advertisements that set you apart, while positioning you as an authority in your field, as most health patients are looking to only visit the best doctor or practitioner that has quality written reviews and the most recent online reviews while demonstrating an excellent online reputation.

HVAC/Plumbers/Roofers/Builders/Remodelers Are a dime a dozen, you need more than just being at the top of Google; we will show you how to put an end to "ME TOO" Marketing where you sound just like everyone else. We will put an end to the lie that you service more areas than you really do and how to instead really saturate a market area with your brand in order to DOMINATE the lion share of business in that area with integrative and syndicated digital and offline marketing methods. We will syndicate your brand EVERYWHERE with offers that stand out, keeping you busy with your highest paying clients!

Local Service Business Owners Many of you work tirelessly long hours, some of you have really created jobs for yourselves over the last past 10, 15, 20 years--It's time for a change. When you have created a business that has not fully served your overall goals or when you've been earning the same or close to the same income level for a number of years without that number growing or you're saying next year I'll make changes or do better and with each passing year you get more of the same or your staff asks for improvements that never come....these are all signs that you are in your own way, and that you need help! There are 4 things that you need. 1. better cashflow, 2. better productivity, 3. better automation 4. better traffic...missing anyone or slacking in any of these four areas can be the cause of restless nights.

Coaches/Consultants/Speakers/Authors Most coaches, consultants, and speakers that I work with fail have a clear message of what they do, who they serve, the problems that they solve, and the call to action they need to best close the deal, many of their packages or programs are not well thought out. If you want to get your core message targeted to the right audience with the right media. Improve your speaking skills. I will show you how to find paid and equally lucrative free events. Let me show you exactly how to attract your most ideal clients, how to charge more, mistakes that may be hindering your progress keeping you from more high-ticket days. But most of all how to build a paying following by learning how to enroll prospects online, offline, and during events, and in person. Also, I'll show you how to set up your website to attract event hosts and sponsors and how to get clients to book on your calendar. Let me introduce you to our "BEST SELLING" Author program, and add to your Amazon and Barnes and Nobel Sales by getting your book into local book stores, libraries, and corporations. Services for Non-Fiction Authors who want to write a book that positions them to win their most ideal highest-paying clients. This service is also for Local service businesses.

Website Marketing Funnels, Information Product Companies, Subscription Services, Memberships & eCommerce Marketers: We are a good fit if you’re doing over $150  thousand + in revenue with at least $50k in profit. We have over 16 scalable methods and we will make sure that you have a profitable business in order to really provide the value.

If you desire to use Shopify then we are a great fit as we can we set it up for you or any type of marketing funnel. We are mainly a good fit if you're doing $100k up to $5 million. We can help scale after you have been able to get the company profitable.

Imagine getting primarily premium value-minded clients, customers, or patients daily who don't waste your time, who pays for your higher-priced products and services consistently.

If you have no intelligent prospecting or no proactive sales or booking process let us help you.

You have no idea where to look to actually find and connect with the right prospects who CAN afford your fees and who are URGENTLY looking for you to solve the problems you're already brilliant at solving. OR worse - you do ZERO outreach so any sales that happen are "by accident" and you're 100% reactive and only respond to incoming leads (too few and far between.) At that point, you're at the mercy of whatever fee they say they want to pay you. Bad Business Plan!

Let us fix this for you, OK?

Is Not Always Easy To Get Leads, Conversions, and SALES... Until Now!

Hire Us As Your Virtual CMO; Marketing, Advertising, and Sales Training Team.

Schedule a "FREE" 45 Minute Business Triage Call Today

DOMINATE or die Marketing^® Is Positioned to Help You Win.

We teach our clients proven Thought-Leadership Marketing techniques that positions our clients as leaders in their market areas, and we give you everything you need from positioning, packaging, messaging, prospecting, outreach, sales, pricing, proposal reviews, templates, tools, scripts – even scaling and leverage strategies to help you monetize corporate sponsorships, licensing your intellectual property, or creating online courses.

PLUS the mindset support to take action and the accountability to make sure you get on track and stay on track to create radical and rapid transformations in your business.

We’ve worked with over 400 speakers, consultants, and executives to help them create amazing results and ROI. Our process just works!

Readers Are Leaders…Literally, We Believe This; Here is what happens to those who read our web pages and those who do not.

The HMA System is a PROVEN marketing, advertising, and sales program with a super-charged upgrade from a Veteran Marketer-- Bryant Vickers and his illustrious band of cohorts.

The DODM Brand integrated with the HMA System offers a Strong Value-Added Service Model that many of our competitors simply don't provide and we'll prove it!

Here's Your Chance To Stand Out, Get Noticed, Disrupt Your Market, Earn Trust, and DOMINATE Your Competition!

Here’s what we WILL cover:

• We will show you how to realistically DOMINATE your competition and market area (revitalizing the undervalued resources you already have in your business).
• We will reveal why you are missing your sales targets, time and time again…and how to finally aim and hit the bullseye every single time!
• We will examine mindset challenges that hinder your progress
• We will explain how simple fixes… to hiring the right, most qualified specialist to support your business structure, tax planning, and cash flow knowledge can make ALL the difference.
• We will talk about the stuff you absolutely hate, the stuff you ignored, the stuff you swept under the carpet or put on the perpetual back burner, the stuff you are afraid to do, and why the stuff that you don't like, the un-sexy stuff – the overlooked stuff in every business that has the biggest potential to block the road to profits, growth, and success in 2020 and beyond.
• We will create the 90-day plan to finally do it all – with ease!

What is The Hidden Marketing Asset System?

When you put the complete puzzle together correctly, you get a big slice of pie to share with your family? That pie is called “Market Share,” either you own the lion share of the market, or someone who does has left just a little bit of crumbs for you to nibble on. People ask me all the time, how much do I charge before I can get facts on their company to find the holes in their bucket that are hindering their business progress. Well, in reality only you can decide exactly how much of the pie you want to take home to your family, It's your decision on how much you spend and how fast you get results is based on YOUR AD SPEND, and not on how much I charge. at DODM we show business owners how to mentally go get as much of the market share as they can realistically handle. This is called; Being A "Market DOMINATOR" ™

Below you will find the truth as to why most businesses don’t quickly reach mass profitability, growth, productivity, and time freedom all due to the EDUCATIONAL System!