• Unclear project goals

  If the project's scope isn't clearly defined, multiple opinions about requirements may exist. For example, in construction, the building's function might not be clarified at the beginning of the project. We set the Campaign Goals with our clients.
• Unrealistic Expectations

  You are not listening, what you want doesn't make sense to anyone on your team, and the WHOLE team is telling you, MR./MRS. CEO, please STOP doing whatever you are doing, it's not effective, it's not working, you are wasting money, it has no benefit, it's off track or off goal, it's not focused, it needs more flushing out and you are just doing whatever the Fu%#K you want to do because you want to do what you want to do all because it's your money "BIG" Spender. and you can. This type of thinking loses money, though it may be your money, we would rather walk away from this sort of foolishness.
• Poor communication
  If there's a failure to communicate between key stakeholders, the assurances made by one team might not match what another team can deliver. We are extremely detailed oriented and explain everything, we even read every line of our agreement with you so that there is no way you could ever say you were not informed.
• No change order control process

  If a project doesn't have a process in place to handle change orders, the creative or strategic might not be ready when they occur. We are working with you to create a scalable and or niche-based plan of action for us to implement for you that includes all strategies, processes, procedures, analytics, and tracking to be followed. There must be change orders, and guess what, if you want changes, you have to pay for them just like any other smart and financially savvy contractor. 
• Schedule Creep

  When scope creep happens within a set schedule or time frame, it can throw off the workflow and require your employees, creatives, and strategic types to work unneeded extra hours and or reduce or lose payment because they didn't charge you for change orders that would only create more scope creep because of refusal or delay in payment for the change order. We require all prospective clients to have your business partners or people whom you trust to attend all meetings on time. We also schedule well in advance via calendar invite and ask for immediate confirmation via email and text. This is why the lead person always has to be the lead decision maker and that's the CEO, Founder, or Business Owner, whatever you like to be called, is the person that we report to and look for decisions from. Period.

  We Offer A Productive and SCOPE-free process that is "PROVEN" to work; all we ask is that you trust our process and follow our lead.

Because, no matter how much trust we feel that we have built with a potential client before they hire us — through our education-based website content, social content, our ebooks, workshops, or media appearances — until we have worked with them on their marketing or branding, they are taking a bit of a leap of faith to hire us and we get how you feel

This is true with any business-to-business transaction, everyone, including us, has entered into agreements that didn’t always go as planned, and trust issues and concerns are evident and apparent.

We understand that even if you were a super fan, deep down, even if it’s subconscious until you see or experience our work, results, and ROI, you’ll still have an over-arching fear that you may make or have made the wrong decision to hire us.

After all, you’ve just placed your hard-earned money that you’ve invested into our hands and it feels like the very fate of your business is at stake being under someone else’s control! So, your knee-jerk reaction is to micro-manage the transaction as if you’re the expert for fear that something is going to go wrong if you don’t due to your own self-imposed trust issues.

That's why even though you may have some trust in us, you will most likely fear that you made a wrong decision somewhere along the way as you start to work with us.

But We Are The EXPERTS.

We won't give the client a real reason for that fear. We'll always focus on doing the best we can for our clients - that's why they hired us. So, what really sets us apart from others?

It's the ability to be straightforward and instill confidence in our clients through our gut-wrenching honesty.

We strive to make our clients feel not only comfortable about making decisions but also confident in the results and the tracking of the results and ROI.

With that said, confident leadership is much like driving along a highway. The driver might be excellent and the road generally safe. But if there are no guardrails, your passengers will become frightened by the speed and the very possibility of something going wrong.

When that happens in business our clients become scared, and freeze, start slowing down, and eventually lose perspective!

A scared client will start second-guessing us, or themselves, or both.

They'll look for safety elsewhere, ask for outside opinions from non-experts, and, as a result, they'll lack the confidence to move forward speedingly or altogether bail out all because a friend, spouse, or business partner is afraid of something that they don’t understand. This is why we are adamant about our clients bringing the people that they trust to our first meeting and not going back to them for advice, creating confusion and discord that divides their thought process which as a result stalls the work process, or ends the agreement.

So, when we tell a client, to either do the job yourself or hire your friend they tell us that’s not what they want to do, all while challenging our expertise and instructions. This mindset simply doesn't make sense.

That's why our job is to create an environment where our clients can make confident decisions as best they can.

We need to put up the guardrails that will allow the client to speed across that bridge without thinking about it too much. We do amazing work and always give our best, but that's not why our clients pay our premium fees for our expertise.

We make them feel safe and secure in their decision by making an deposit in their Trust Bank:

When our clients feel understood because they see that we have listened to them intently and they see and have experienced that we have delivered as promised is what separates us.

Our *Best most educated clients need our expertise, and they have had many AHA Moments simply by reading the long copy on our web pages, they follow our lead and listen to our instructions and advice. And they are willing to pay a premium for our service and the value proposition that we provide which is to work towards DOMINATING their market and competitors.