Bad Copy, Content, or a Poor Offer that has been written and or implemented completely WRONG will not improve your sales efforts no matter how hard you try!

A New Funnel, Social Media (Facebook, Instagram, or Tic Toc-Shiny Objects) Won’t Fix Absent Strategies or a Broken Message That Fails To Give You Your Most Ideal, Highest- Paying Clients, Customers, Or Patients In Droves Unless You Partner with a Copy Chief to Fix The Following...

#1 THE AWARENESS PHASE OF THE SALES FUNNEL

The very top of the funnel is called the Awareness phase. All it takes is for someone to become aware of your business. Your mother probably taught you that first impressions are everything. Well, she was right!

This is the widest part of the funnel where you’re getting the most eyeballs on your brand’s touchpoints. People become aware of you via online, and offline media outlets that point to your website(s), social, direct mail, articles, ads in publications, etc.

The Awareness phase is your first chance to give your audience the first impression of who you are, and how you can help them SOLVE their problems with your solutions– so you have to have Multiple-Pillars (Channels (more than one way) to get their attention;  we help our clients first create a branded website showing EVERYTHING that they do; then we create high-converting landing pages to make sure our clients attract more of their most ideal, highest paying clients, customers, or patients- only!

For example, intent-based searches online are the best, because those are people who are looking exactly for what you do on search engines like Google, Yahoo, or Bing; you should make a landing page specifically for just one product or service offer.

Your audience will feel excited as they move securely into your sales funnel. For people who find you through Facebook or Instagram, you don’t want people to get stuck there on social media – you want to move them into the next phase quickly: Consideration. This is where strategic calls to action come into play to invite your audience to learn more about you on your website, or landing page, not on social media.

Yes, you can get a low number of social media sales; however, we are not showing you how the get clients, customers, or patients in order to just garner sales. We are showing you how to maximize your sales efforts, by going after your highest-paying,  and most ideal clients. customers, or patients in order to maximize the time it takes to earn greater profits and faster growth.

#2 THE CONSIDERATION PHASE OF THE SALES FUNNEL

This is where your audience considers whether, or not they’re interested in your service, or product. The Consideration phase can take many more cycles than the previous phase. (It may be helpful to know that the higher the price point, the more cycles it takes.)

Yet, the people in this stage are in the research phase, and the lower the price point, the less value people are going place on the quality, result, benefit, or ROI of your service, product, program, or package offerings-- which keeps them from buying. But you also must keep in mind just how important your message targeting is because out of 100 people, it's said that only 3% are looking at any time to buy right now and that 97% are looking to buy in the next 3, 6, or 9 months. I believe that the 97% after the Research Phase, are buyers that you have to continue nurturing via email marketing so that you STAY top of mind so that when they are ready to buy they choose you, and only you. Because of the high-priced value proposition, they want what you are selling and are willing to pay your price, but they have to save up for it, simply because they can't afford it outright today.

Most business owners who do email marketing does it wrong, and still, 60% of U.S. Business owners don't use email marketing, which the effectiveness of email is proven to produce 122% higher return on investment than compared to 27% for social media, it also has an investment ROI of $36 for every 1 spent. Talking about a solid and powerful engagement tool, stay-in-touch system, client, customer, and patient acquisition, retention, and revenue doubling machine.

During this phase, your audience is researching you by:

• Reading the copy on your website
• Combing through independent third-party reviews (Google, Facebook, The Knot, etc.)
• Asking their friends about you, seeking referrals
• Watching or Listening to live streams, videos, webinars, podcasts, etc.

So how do you know your audience is in the Consideration phase? They’re interacting with your brand. They’ve subscribed to your email newsletter (or blog, youtube channel, newsletter, etc.) and they’ve been reading or watching it. They’re following you on social media, they are a part of your FaceBook, or Linkedin Group, and may even send you a note through your Contact form. However, YOU lose potential customers, clients, or patients when your website is designed for information, and not conversions, when you fail to get quality "video" reviews or only text reviews, and when you rely on old-school word of mouth, instead of having an easy to follow referral program.

Plus, if you fail to have great calls to action, people can't go to the next step. If you confuse the buyer in any way, they just don't buy, if your website or forms are glitching and you haven't tested your site performance in a while you could be stopping people from buying. They should be incremental, and easy to steps to follow, or options to implement. Because next comes the exciting part: Purchase!

#3 THE PURCHASE PHASE OF THE SALES FUNNEL

Cha-ching! Did you hear that? It’s the sound of your followers becoming leads, who are now buyers -- your client, customer, or patient. Congratulations! Doesn't it feel great every time you make a sale?

How you got the followers and on what platform channels were half the battle, however, let me offer some better insights to get better results which doe's not come from which platform channel you choose, but most importantly what you do and how you do it on each channel. The best platform channels to use are those that instantly help to frame you as an expert authority, those that lend to your credibility, and position you as a celebrity.

The best channels are Video (TV, Video Casting, Blog, Webinar, Video Marketing, Online Ads), Audio (Radio, Streaming, and Podcast), and Image (any place where you can place pictures of your products, Display Ads, Online Ads, Google Maps, or PDF, PPT or DOC ). I know what you thinking; TV and Radio... yes TV and Radio, again, it's about what and how you do things, but they are still very effective channels when you apply a 2-step direct marketing approach.

... And I already Mentioned Email Marketing and Referral Marketing. But new school Direct Mail offers the most direct method of reaching any and EVERY potential client, customer, or patient on this planet.

This is your first opportunity to make huge mistakes, waste time that you can't get back, and spend money on the WRONG things. And that mistake is: not having mapped out what happens next for your brand-new customer or client by having a Marketing Action Plan that gives you step-by-step daily, weekly, and quarterly implementation to follow yearly.

• For service-based businesses: this phase should include all of your onboarding, the execution of the service, and your offboarding.
• For product-based businesses: this phase includes communications like their emailed receipt, a thank you note, shipping communications, packaging, and any marketing materials contained in the package.

So you need to think through what happens after they buy; what are the next logical steps to mutually benefit you and them?

• What happens throughout the entire service they’ve purchased from you?
• Where are the touchpoints?

A satisfied customer moves into the next stage of the sales funnel: Retention.

#4 THE RETENTION PHASE OF THE SALES FUNNEL

It’s so much easier to keep a client you already have than to attract a new one. So how do you keep them coming back for more?

What else might they be interested in buying from you? Can you put them into a different funnel for a different product or service?

If you’re a Contractor, maybe you do Bathroom and Kitchen Remodels, once the job is complete, you believe that your services are no longer needed, and you can't earn any more money... so your limited beliefs and blind spots (mindset issues) got you on a limited income plan.

What else can you SELL them... see monetization below

But here's what's worse... most contractors and some business owners choose to offer every service when logically they don't have the staff manpower to fulfill quality servicing, and or, they act as if they can professionally cover multiple states, regions,  or city-wide locations, jumping around, when in reality, their company is not that big, they have limited trucks, equipment, etc.

Or you sell something (just one thing),  but down the road, they might need something else from you, because you earned their TRUST! You want to stay in touch with your customers, clients, or patients so that when it’s time to buy, you’re top of mind.

#5 THE ADVOCACY PHASE OF THE SALES FUNNEL

This is where you turn your clients, customers, or patients into super advocates! This phase is everlasting and can take on several different forms.

The key part here is to show your clients, customers, or patients how to advocate for you; by asking them to write a public video testimonials, get their permission to write a case study about them for their portfolio and or yours, or to refer their friends to you.

For you, this could mean sending a short online questionnaire to clients after your project together is finished. At the end of your questionnaire, include links to Facebook, Google, and Yelp to make it easy for them to write a public video testimonial, or better yet, use automation apps to complete this action.

If your client submits feedback – great! But don’t stop there. You could put them into a special email marketing campaign to receive incentives for referring their friends to you. Just for example.

After this, you want to move your client into another funnel for a different product. Since they already know, like, and trust you, they’ll move more quickly through the Consideration and Purchase phases.

So really this funnel MUST be completed in order to attract more of the best clients, customers, or patients who convert from using a better messaging sequence in all your platform channels!

But what I see most, is that businesses have failed to connect all the dots, which leaves holes in the leaky boat from failure to have a step-by-step marketing action plan, well-meaning time-wasting efforts, poorly conceived advertising tactics, incomplete marketing action steps, and money that could have been put to better use.

In hopes of giving you better clarity about how business owners are drowning knowingly and unknowingly... let me provide...