Note: DOMINATE or die Marketing, does offer this service if you are interested; however, it is best used in conjunction with a complete digital marketing campaign. As such, this page is purely educational content on Online Reviews, Reputation, and Referral Tracking Automation.
IF YOU HAVE SET UP YOUR GMB LISTING OR HAD SOMEONE DO IT FOR YOU...
IT DOES NOT MEAN YOUR GMB LISTING IS COMPLETELY OPTIMIZED AND IF IT IS NOT, YOUR LOSING MONEY AND LEAVING MONEY ON THE TABLE FOR YOUR COMPETITORS TO EASILY STEAL!
SETTING UP GMB IS PRETTY STRAIGHTFORWARD, AS A MATTER OF FACT, IT'S DOWNRIGHT EASY; BUT CONSTANTLY OPTIMIZING GMB IS NOT EASY AND IT IS VERY TIME-CONSUMING, ESPECIALLY WHEN CONSIDERING OPTIMIZING IT EVERY WEEK...DO YOU HAVE THAT KIND OF TIME? OR WOULD YOU PREFER US TO DO IT FOR YOU SINCE WE'RE GMB MARKETING SPECIALISTS?
Here’s how Google describes Google My Business (GMB):
“Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.”
What Are the Benefits of Google My Business?
Google My Business brings with it a whole host of benefits that local businesses need to be aware of, helping them to reach new customers, increase their overall visibility and ensure that their customers can find information as easily and as quickly as possible.
Just remember, local searches go beyond the simple discovery of new businesses. Often people are searching for directions, contact information, the busyness of locations, reviews, and more.
Let's look at the benefits Google My Business offers to local businesses. GMB offers the greatest impact for brands seeking local exposure.
A feature like Google’s Local Search emphasizes the need for a GMB listing for both new and established businesses.
It gives a list of businesses nearby and a lot of information needed to find a specific business like:
- Business address.
- Business hours.
SEO Stats for 2021
1. 93% of online experiences begin with a person searching on a search engine, not a search on any social platform.
2. Google currently holds 90.1% of the total search engine market share (Google + Google Images), followed by YouTube (owned by Google), Yahoo!, Bing, and Amazon.
3. 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
4. 81% of people perform some type of online research before making a large purchase.
5. 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
6. 72% of online marketers describe content marketing as their most effective SEO tactic.
7. 75% of people never scroll past the first page of search engines.
8. 88% of your potential customers, clients, or patients check out online reviews on Google, and the other 10% is split between other platforms such as Yelp and Facebook reviews.
An Opportunity to Appear on Listings That You Otherwise Couldn’t
Without a Google My Business listing, you won’t appear on Google Maps or the local pack, and you run the risk of the knowledge panel being incorrect or sparsely populated.
These are highly prominent listings that stand out to users when displayed, and these are eye-catching listings you don’t want to be missing out on.
The Ability to Collect and Display Reviews
Using Google My Business means that you can collect reviews from customers and demonstrate the quality of your products or services to potential customers.
Searchers are increasingly on the lookout for social proof that a business deserves their custom, and online reviews are one of the main methods of influence in 2021. A 5-star review stands out, and rolling out a strategy to persuade your customers to rate your service or product goes a long way to driving new business.
But aside from that, it has been reported that reviews are a key ranking factor for local pack results, meaning that most businesses simply cannot afford to be the ones without strong trust signals showing alongside their listing.
Gain Insights Into Your Business
Google My Business can help you gain insights into your business that you cannot get through other platforms — they can help you make strategic decisions. These insights include:
- The number of views your profile, photos, and posts receives.
- The search queries that people are using to find your business.
- The engagement.
- A profile of your audience (age groups, gender, and countries).
- The number of website clicks, phone calls, and direction queries.
To get the most benefit from your Google My Business profile, you need to make sure it is set up correctly and optimized; and we will look to answer the most commonly asked questions below.
Is Google My Business Free?
Google My Business is completely free to use, and it won’t cost you anything to set up your business on the platform. There is no premium option, and you have full access to the tool simply by setting up your page. GMB is accessible to all businesses; you can get started straight away.
In comparison to many tools, which have multiple tiers of subscription (often including free versions), this tool will give you access to exactly the same features your competitors have — whether they are small local businesses or global chains.
How to Set Up Your Google My
Do You Need to Have a Physical Address to Use GMB?
To claim your Google My Business page, you must have a business that has either a physical storefront or that travels to customers at their locations.
Let’s say you are a plumber, for example. There is a good chance you don’t have a physical brick-and-mortar location, but you service customers at their own addresses.
In short, you must engage with customers in-person while conducting your business.
Or, in other words, you can’t set up a Google My Business page if you are an online-only or virtual business with no premises. You will need to use an address when setting up and verifying your account, however, you can choose not to display this publicly.
What to Do When You Work From Home & Don’t Want Your Address Visible on GMB
Choosing not to display your business address publicly is perfect for those who work from home and provide services for customers at their location but do not want the address to be shown alongside their listing.
To do this, make sure you are logged in to Google My Business and head to the ‘info’ tab.
Find your address and click the pencil icon next to it, which will take you to the edit screen.
You will see a ‘clear address’ button towards the bottom of the pop-up (in the image below). Go ahead and click it.
Once you click "apply" you have successfully removed your address from displaying on your listing.
Be sure to double-check that the locations listed as your service areas (the section below on the main ‘info’ screen) are correct and add any others you serve that are not there.
That is all you need to do. You will have hidden your address but ensure you are still able to be found by searchers looking in your service areas.
You Can Drive Local SEO Success with Google My Business
If you are a local business, you simply cannot ignore the benefits that Google My Business can bring to your local visibility.
Get the basics right and utilize as many of the features as possible, and you will already be one step ahead of the competition, given that many simply fill out the basics and leave it standing still.
Be the business that has an active and busy listing, that earns 5-star reviews, and whose profile leaves competitors wishing theirs looked as great!
GMB Optimization Consulting Services
WHY DIY WHEN YOU CAN HAVE US OPTIMIZE YOUR LISTING FOR YOU?
Here is What We Propose To Do For You:
We optimize your GMB listing
We will create, and optimize your description, complete all available content, add all your services, add your product promotions, create booking/scheduling options, and ensure that the data is accurate.
We create, monitor, and respond to Questions & Answers
We will work with you to create an initial set of questions and answers and respond to any questions your potential customers have about your business. We do NOT respond to complaints but will show you how to keep most of your customers, by keeping complaints down.
We manage your GMB information for accuracy
In addition to optimizing your listing on Google, we will also make sure your company details are accurate on the rest of the Internet on places like Apple Maps and Bing and Citation Sites like Superpage.com, Yellowpages.com, and others. If these areas need improvement we will fix them at no additional cost.
We create relevant content via Google Posts right on your GMB Listing
Posts are like social media posts, short blog posts, or an advertisement served to your audience at the exact moment they’re ready to make a choice. Our US-based team will create a professionally written 80+ word post with a high-quality image every week for your listing to create ongoing engagement.
We add your photos and videos of your business to GMB
We’ll add 10 images per month, as your location manager each week, we will send you a reminder to snap photos and email them to us to add to the site, as we will need 250-300 photos. to complete this part of GMB.
We make it easy to get Citations that place your brand on directories that point back to you. We will add Citations, which are data points that Google extracts business data from Directories such as Yelp, Acxiom, Facebook, Merchant Circle, and more.
We will post all your events to send prospects to your event registrations to help you pack out your events with our event marketing strategies.
We can even help you produce videos for GMB at a reasonable monthly fee, so don't just place articles, and content-based offers. By adding videos you can improve conversions and sales in GMB while also posting and marketing these videos on various video hosting sites like Youtube, Vimeo, Tic Toc, and More..
One-Time Set Up fee... $699
And a $799 per month GNB Investment (A $1500 Per Month Value!!) For 90 Days!
We will also set up a "PAID" AD Campaign to get you immediate leads while you wait the 90 days, all-inclusive in fee;
Reg. Starting Price for "PAID" Ads alone is $1500 per month.
After 90 Days, We Share/Partner in the Life Time Value After Proven 90-Day Results!
What is LTV... If we send you 40 GMB leads per month when you were getting 10-15, those new clients, customers, or patients will return x number of times during the year, these are leads that we have helped you to produce, meaning, after proving our methods after 90 days, we will look at the insights to determine your average monthly potential on GMB, and then ask moving forward for 25% percent of that ADDITIONAL revenue that we HELPED you to produce on an ongoing monthly basis as a small percentage of ongoing growth.
Example 1: Jim a Lawyer, earns $25,000 on an accident case, since he doesn't have a recurring revenue stream, we charge him 25% or $6250 per lead we helped him produce, and guess what, he is happy to give us $6250 per lead that turns into a customer call when we have produced 30 leads per month worth an estimated $750,000 for Jim. Jim happily pays us $187,500 and keeps $562,500 that Jim wouldn't otherwise have had.
Example 2: let's look at a men's clothing store, the average man shops there 1-3 times a year minimum, and spend $314 per outing or a total LTV of $1434 a year. Let's say we send them 40 customers per month x $314 = $12,560 per month in addition to whatever the business owner is currently doing now. And not including referrals, Tom the clothing store owner gladly pays us 25% which is $3140, and keeps $9420 that Tom wouldn't otherwise have had.
Example 3: A Chiropractor doesn't have a lot of time for new patient exams, marketing, or running the business working 40-hour weeks, their overhead is reducing their take-home, but they need to bring in at least $100,000 plus per year. They can attempt to do their own marketing poorly or hire out. This is a big dilemma, the average full spine adjustment is $70.00, with only a $35 profit, this means that Dr. Lisa the Chiropractor needs to see about 100 patients per week, 20 patients per day; this is 400 visits per month, 5 days per week. We show Dr. Lisa how to pull it all together to reach or surpass her monthly goal. Let's say we send her 100 new patients per week, how is she going to keep up with the current patients? She needs a strategy to help manage current and new patients without adding stress to her operations. Our system will allow her to maintain current patients better while adding new clients as she has the capacity to do so. So, we might recommend converting 60 percent of the caseload to all cash, and 40 percent to insurance, raising the cash patient side to $120 per patient, starting with 100 new patients, that's, $12,000 per month, surpassing her $100k goal while unraveling a complex situation.
Example 4: Roofer
THIS IS PURE PAY FOR PERFORMANCE AT ITS BEST...WE DON'T PERFORM, WE DON'T GET PAID!
$27,000 per month, we simply ask for $100 per customer for $3000 per month for us, that's fair, isn't it? Leaving the clothing store with $24,000... they would not otherwise have gotten and everybody is happy.
BASIC HANDS-ON DIY GMB TRAINING PROGRAM $1500 ONE-TIME INCLUDES SET-UP, HOW TO CREATE POSTS, HOW TO CREATE AND PUBLISH PICTURES, HOW TO CREATE OFFERS, EVENT PROMOTION, HOW TO MANAGE REVIEWS, AND HOW TO SHOOT VIDEOS THAT SELL. WHAT IS NOT INCLUDED IS HOW TO FULLY OPTIMIZE AND LEVERAGE YOUR LISTINGS FOR GREATER REACH AND LEAD GENERATION.
Call Our Office Administrator Mrs. Lashonda Smith to book Call at 704-880-1865 Or Book On Our Calendar Below