The direct opposite of BRANDING or Brand Management is called DIRECT RESPONSE MARKETING, sometimes its also known as direct response mail, you know, that junk mail that you got before the internet and that you still get today! You know the same type of mail that even Google and Facebook sends their potential clients. In other words why is it that 90% of the business owners that I consult with have money issues at their core are talking about branding rather than talking about getting a strategy to change their money issues? At the root of most business owner’s challenges is that they started their business off without enough marketing capital or capital in general, they made money and flossed it on the clothes, cars and eating out or they simply have a mental block about the correlation between business marketing and business financing.
First off if you grew up watching your family struggle financially, your business is going to struggle until you break free of your past and let go of the money that’s in your hands. When it comes to making money, what is stagnating most businesses, or causing feast and famine months are in direct correlation with the lack of clear focus on profit producing activities. At the end of the day most business owners are choosing to get the hook up when it comes to marketing, which means you’ll NEVER get the results that you are supposed to get to truly break free-QUICKLY.