Marketing Action Plan

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ACHIEVE 100% OF YOUR 2021 GOALS

"Get Focused, Become More Productive And Get Results With A "Marketing Action Plan" That Brings Together The Money Making Skills, Profitable Strategies, Proven Advertising Tactics, Time Freeing Processes, And Streamlined Procedures To Become A Leading Business Owner Who Is Deemed Knowledgeable, Credible, And Trust Worthy, Who Has Celebrity Positioning, High Profits, And Business Growth Objectives That Flat Out Beats Choosing Advertising Media Alone That Is Void Of A Step-By-Step Preeminent Strategy That Rocks!"

Get A "PROVEN" 6 or 7-Figure Custom Action Focused Profit and Growth-Oriented "Marketing Action Plan" And….We Will GUARANTEE If You Follow And Commit To Our Plan And Be Accountable One Of These Two Things Will Happen:

(1) Your Business Will Have A Clear, Actionable Plan For Quickly Getting To 6 or 7 Figures Or Moving You Beyond 6 or 7 Figures on Your Own, Meaning You Will Know How To Fish For Yourself Rather Than Having A Marketing Company Fish For You AND...

(2) If "YOU" Execute The Plan It Will Deliver Measurable Value  To Your Business In Addition To What You're Currently Earning If YOU Follow The Plan We Write For You Detail By Detail In Order To Live Your DREAM Life.

You Do Know That 1000’s of Bits of Random Information (Puzzle Pieces) Will NEVER Bring You Real Success, Let Us Get You Off The Hamster Wheel And Give You The Complete Formula For Marketing Your Health, Coaching, Consulting, Speaking, or Service Business.

Tired of collecting eBooks on your computer or half-complete courses, or going to workshops, seminars or networking meetings where you are constantly getting Missing Puzzle Pieces, Fluff and Filler? Are you tired of going to class after class or working with inexperienced coaches to still not have the business that you DREAM of? It took me over 30 years to figure all this out and keep everything up-to-date. You cannot do it all in 30 days when it took me 30 years to finally develop  a system to help you turn your business around in 90 days!

 Click Here To Review a Sample of Our Marketing Action Plan (M.A.P.) 

We Also Offer Feasibility Studies and Traditional Investor, Bank, Non-Profit and Merger and Acquisition Business Plans; Ask for information during Our Call. 

How Much Does a Traditional Business Plan Cost?

Hiring a Firm

You can hire a consulting firm to write your business plan, but this is often the highest-cost option. However, you will get a comprehensive business plan written by a dedicated team of specialists in marketing, finance, and industry. Business plans written by firms can cost many thousands of dollars. A typical small firm may offer simple business plans for as little as $1,500. More complex plans can range into the high thousands, depending on the firm, the number of team members working on the plan and the scope of the plan.

Private Consultants

Using a private consultant to write your business plan can be a cost-effective way to get a strong plan written by an industry expert. A lengthy plan with three years to five years of financial projections may still cost several thousand dollars, but the total cost can be much less than hiring a firm because only one or two individuals are doing the work. Some private consultants charge by the hour and let the client decide how many hours to budget for the work. However, fees for a business plan will still vary quite a bit. Consultants can charge around $3,000 to $15,000 for a complete business plan. For larger corporate projects, expect to see costs ranging from $25,000 to $50,000.

Writing It Yourself

The cheapest way to get a business plan usually is to write it yourself. Buying the software to speed up the process ranges from $50 to $500, and free resources available on the Internet can offer both templates and suggestions. The U.S. Small Business Administration offers guides, blogs, and outlines, and the SBA's Business Plan Tool provides step-by-step assistance in building your own plan. For businesses with very low start-up capital, this can be the best option.

But Here's A Reality Check; You Have To Learn to Follow Every Marketing Step Exactly Based On What's Working "NOW" That Produces The Highest Profits, Growth, And ROI In The Fastest Amount Of Time--you are in a economic race war. You No Longer Can Focus Your Attention On What Used To Work Or On What You Hope Works Or On Social Activities that do not lead to converted leads and sales! When Your Number 1# Struggle Will Become Being The Market Leader, Top Dawg, Celebrity, Authority, and Specialist Who Is trusted and In High Demand Over And Above Any And All Competitors...This Is Who Your Current Clients, Customers, Patients, and Members Are Actually Looking For. So, even if you are collaborating with the best in your industry, you'll need an executable plan of action in order to maximize your success; you don't need to learn scatter-brain puzzle pieces, or implement spray and pray marketing, you need to put the whole puzzle together, and execute, execute, execute. Therefore, traditional plans won't cut it unless you know for sure that you can qualify for a bank loan or have investors, which most businesses won't cut it and don't always need it!

So, what are advertising tactics? When you say, I need or are using...a website, Facebook, Instagram, CRM, etc., all these are advertising tactics or "TOOLS"; so most business owners are like a drug addict who are stuck on the Shiny Object Tools. Tools, however, void of "HMA PROVEN" solid marketing strategy, processes, and procedures, fail to perform at the highest level. Many times using these Advertising Tactics doesn't stop you from making money, it just hinders you from earning the maximum amount of money that you could have earned in the fastest amount of time if you would have employed the right "PROVEN" strategies, processes and procedures along with the right Advertising Tactics you would become more successful. Rather than create an income for yourself, you create a profitable growth-oriented business. Even if you already are a high-income earner, earning  $100,000 or a Million; if the right strategies, processes, and procedures are NOT being used in your business TODAY, this could be the difference between adding another 2, 5, or even 10 x your current business income quickly which hinders various levels of growth and time freedom due in part by a lack of marketing productivity.

The Marketing Action Plan (Project Implementation) is a simple, detailed step-by-step guide explaining exactly what you need to do differently regarding mindset, marketing, advertising, sales and other business areas. It is a simplified marketing plan that also includes various tools, resources, contacts and more. You may be thinking, I have a business or marketing plan already; however, my plans are altogether different. Traditional old-school plans like the one pictured above are designed for bank or investor funding; mine is designed for quick execution and rapid results. But not only that, there are many non-traditional businesses today that don't fit the old school business plan model, so they don't even qualify for bank and or non-traditional loans. Today, I use and recommend that companies have an executable plan (which is what you will receive from me) and a bank or loan based plan in which I recommend qualified sources to get these completed.

Excellent recommendations and experienced consulting advice. Fast turnaround, I recommend
Bryant to other business owners because we received a 20% increase in new business within 30 days.
—Front Door Cafe/Mrs. Black & White, LLC

What Makes Our "Marketing Action Plan" So Effectively Different Than Traditional Marketing Plans; traditional plans focus on front-end sales primarily and or one stream or system of income which make business owners have to keep buying or producing more and more leads rather than earning more from the client relationships that they have already built by winning their clients trust in order to quickly scale.

YOU...desiring to build your DREAM business the right way, think of it this way, would you go out and buy some concrete, wood studs, flooring, hammer, nails, drill and more to build your DREAM house from the ground up without a BLUEPRINT that gave you step-by-step instructions? Of course, you wouldn't or at least I hope you wouldn't! Well, this is how 99% of business owners are building their businesses every day which when I examine them as The Marketing Doctor that I am, I find them with one of the following conditions. Stagnant with no growth; going through unnecessary feast and famine (up and down months); or they are doing extremely well, most times by nature of the high-paying field they are in or by accident and not by any real marketing, however, still, they need to leverage their businesses in other ways to stay competitive, ahead of the game. So, please...

  • Stop mistaking advertising media for marketing: First of all, it's important to note that advertising is a component of marketing... marketing is both research and practice (quantifiable and qualifiable data or facts), while advertising is straight practice (tactical assumptions from lack of research). Marketing involves consumer behavior, marketing research, and media choices, while advertising involves creative endeavors like design, multimedia production, and media choices. However, there is one clear difference between the two…

It may seem like advertising and marketing are two concepts that share exactly the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and Advertising have many things in common, but there are still some differences. Comprehension of these differences and similarities will help any business or organization with its strategy for customer acquisition.

The Marketing Action Plan will show you how to simultaneously grow your business in eight ways where you will achieve exponential growth faster, we are talking about immediate scalability where our competitors want you to leverage your business after you reach a certain bench mark that many never reach due to not having enough cash flow, but as you can see below, our clients don't have cash flow issues because we focus on more than lead generation and conversions!
Increase Conversions $32,500
Increase Profit (Sales Prices) $33,300
Increase Closing Ratio $45,750
Increase Repeat Sales (LTV) $55,500
Upsells $44,400
Increase Referrals $31,500
Do Everything $184,800

 

What Is Marketing?

Marketing is a process that involves design, creation, research and data mining about how to best align the idea of a product or service with the target audience. Marketing helps to define the product/service even more than the actual product does.

How Do You Market?

Marketing involves research and analysis. This involves studying audience response or lack of response and creating language and design that will best influence that audience. Certain groups of consumers respond better to images, videos, and words than others; this is why Artificial Intelligence is so effective. Slogans and mission statements that best communicate the “message” of the product or service are essential to marketing. The marketing strategy can be broken down into the 4 P’s: product/service, place, price and promotion.

The message of a marketing campaign transmits what kind of people can use the product/service, what kind of environment best suits the product/service and other related information. The message is communicated through marketing materials and advertising media, which create the tone and personality of the product/service as well. Another aspect of market research is branding and pricing and ways to distribute or get the word out about the product/service.

A marketing campaign uses creative positioning in the media to set the product, service or business apart from its competitors. Marketing must be timely and used specifically in a strategic way.

What Is Advertising?

Advertising is the literal process of making a product and service known to an audience. It is the description used to present the product, idea or service to the world.

This generally entails trackble advertising campaigns in the media, ie. Website/Traffic (Organic or Paid), Facebook, Instagram, Linkedin, Youtube, Direct Mail, Publication, Press, etc. How Do You Advertise?

Advertising gets the word out about a product or service. This involves creating a campaign that aligns with the wants and needs of the prospective audience. A great advertising campaign uses a mixture of media to best generate excitement for a product.

For example, if the product is geared toward a younger audience, then social media platforms like Facebook, Instagram and Twitter might be the best way to reach that audience. Other consumer groups may respond better to radio, television or print ads. Most advertising campaigns use a combination of media to reach the widest audience possible. That’s called Multi-Channel Advertising, but marketing highlights the best channels to use do to strategy.

What Are the Similarities Between Marketing and Advertising?

First of all, it’s important to note that advertising is a component of marketing. Marketing refers to preparing a product/service for the marketplace. Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step in marketing. Advertising uses the data and research collected by marketing strategies to effectively at best communicate the brand EVERYWHERE!

Marketing is a more controlled and wider-reaching process, and you should prefer control over your marketing investment in order to reach the right audience in order to earn more profits faster.

It's often said that more than half of new businesses fail during the first year. According to the Small Business Association (SBA), this isn't necessarily true. The SBA states that 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10. You’re probably thinking you are past this stage because you're making a living and because you are already very driven, a high achiever, you make great strives, your even a born leader. But what if a big, big competitor steps in and overtakes your market unexpectedly, or you want to take things to the next level? But, most business owners NEVER ever get to see the next level because they wind up just eking out a living, never being able to really scale their businesses to higher profits and growth, furthermore, most business owners do not even know what scaling is and how it can really be done in their business to really make an IMPACT and become the profitable market authority in their industry or niche?

Have You Ever Wondered Why Some People In Your Industry or Niche Are Wealthy And Others- Maybe Even You- Are Not? Have you noticed that wealthy people aren't always the most educated...The hardest working Or even the smartest? I've been in business for more than 30 years, I've seen some people go on to great success, many have become multi- six and seven figure earners. Yet still others struggle to make it, Some even go bankrupt or out of business.

The Problem: As a start-up, or even if you have been in business for a while, you can't see further up the road-beyond the trees; many business owners have found, up the road has left them feeling stagnant, or going through feast and famine months-up and down months; very few business owners have done very well for themselves leveraging up consistently, scaling up to higher and higher income. The ideal is to get UNSTUCK, to get very CLEAR on how things really work and to consistently make marginal income and growth oriented improvements along the way, but most importantly, you will have to master the art of sales in order to sell products and services consistently. 

Your Customized Implementation System and Marketing Action Plan

After your Spy and Profit Business Critique and Marketing Audit Strategy Development Meeting is completed, DODM can then prepare for you a Customized Hidden Marketing Assets System Marketing Action Plan that will be your written guide to complete implementation of the system into your business.

It will show you in detail how to leverage and optimize all of your marketing assets and give you a step-by-step plan for implementation. This plan will be highly confidential and will be your road map to exponential growth now and in the future.

The fee for your complete the Marketing Action Plan again depends on the size and complexity of your company. The first step in the development of the plan is to conduct the business and marketing audit. If you have already had that done, then the step is your customized Marketing Action Plan at the below fees:

Amount in Sales
Under $1 million $599
$1 million to $3 million $699
$3 million to $5 million $799
Over $5 million $1,599
Or get our HMA University Course $4,999

(The Marketing Action Plan will be paid in full prior to completion of written plan)

Again, there is a No Risk Guarantee. You must be totally satisfied with the written work that is completed or we will quickly fix it.

This is a No Risk Guarantee! 

And once you have our Written Marketing Action Plan, it's best that you follow it and learn and implement the specific tailored disciplines that you need in order to succeed. Many business owners mistakenly think that they can hire a marketing company and be completely hands off; wrong, If you like being treated like a number, and not getting A-level service and results, then fine, but DODM prefers that you continue to level up with our...

Marketing Accountability Program

A Monthly Membership that Helps Smart Business Owners Go from Frustrated, Overworked, and Underpaid to a Steady Flow of Leads, Income, Productivity and Time Freedom Working 50%-75% Less Time and Spending The Maximum Amount You Can On Marketing In Order To DOMINATE Your Market And Or Competitors!

If you want to know how to make sure your Small or Mid-Sized business thrives, pay close attention.

I’m about to show you how to make sure you get consistent cash flow for your business every month, no matter how devastating the current crisis is.

Now, I’d be lying if I told you it was easy.

It’s not. But, It WORK!

And it’s worth it.

Now that the hype’s is out of the way, and the true entrepreneurs are still reading, let me tell you how this works.

There are 4 parts to every Business Operation.

  1. Client Attraction- System
  2. Client Nurturing- System
  3. Client Conversion- System
  4. Client Delivery- System

All of the above is built on the following:

There are 4 parts to every Marketing Operation

  1. A step-by-step and systematic Lead Generation Process (How do you get Organic, Paid, and Integrative Direct Mail and Social Traffic on Massive Scale).
  2. A Unique Differential that immediately separates you from any other competitor in the market place-called a Unique Selling Proposition (U.S.P.). Think…

Avis

We're number two. We try harder.

This USP does a remarkable job of turning what seems like a negative quality into a benefit. For many years, Avis was in the unfortunate position of being the second-largest car rental company, while Hertz claimed the #1 spot. In fact, Avis was having trouble just staying solvent. So Avis decided it was time for a total image makeover and hired the famous ad agency Doyle Dane Bernbach to come up with a new ad campaign that would pull the company out of its hole. The 'We Try Harder' campaign was so successful, Avis' market share went from 11% to 35% in just four years.

FedEx Corporation

When it absolutely, positively has to be there overnight.

FedEx no longer uses this slogan, but while it lasted it was perhaps the perfect example of a great USP. In a few words, FedEx gives its customers the guarantee that it will deliver their packages safely and on time. The slogan actually delivers not one but two benefits: the security of knowing that the package will be delivered as promised, and the ability to save time by getting it there overnight. Sadly, FedEx has since replaced it with the slogan, "The World on Time," which is far less powerful because it doesn't contain a USP.

M&Ms

The milk chocolate melts in your mouth, not in your hand.

This is an example of how even a quirky USP can attract customer interest. Who would think of making a selling point out of the fact that your product doesn't melt when you hold it? M&Ms did, and it worked very well for them. This goes to show that as long as a benefit is meaningful to prospective customers, it will be effective. In this case, the fact that the M&M candy shell keeps the chocolate inside from oozing out and dirtying your hands is a definite plus for customers.

DeBeers

A diamond is forever.

  1. Top Marketplace Positioning (are you the Chrysler, Lexus, Mercedes or Bentley).
  2. A Back-End Stay In Touch and Referral System (90% Of business owners only focus on lead generation, leaving money on the table or losing money that could easily be in their pockets by not having the correct automation processes in play)

And depending on where you are right now, you might be doing it all, or some parts.

I’ll assume you’re most likely doing 100% of the delivery part, and taking some part of the other 3 parts.

But here’s where it gets interesting…

Many of you are attempting to sale a product or service for which there is a small or limited market or even worse no buyers at all which severely reduces what you are bringing in every week.

Your biggest lever comes from being able to distance yourself from doing any one of the 4, and become an overseer of that.

Meaning, you do the grand scheme planning with your marketing team (CMO), while someone else executes and figures out the (sometimes painful) details of marketing execution; marketing, advertising, sales and business development team.

Ever fought for hours with a website or an email autoresponder?

It’s not fun.

And it’s not something you should do as a business owner.

Here’s how you should actually do it, in order to have success and not be consumed by your business.

Step #1: Learn how to do it yourself

This will be the most difficult part.

You’re planting the seeds here, figuring out how your business is going to do things, and knowing how it works best.

Bonus points if you’re able to have some level of success here, even if it’s not the best.

Step #2: Delegate it to someone else

At this stage, you already know how to do this, so you’ll be able to supervise someone else doing it.

If you do this without having done it first, whoever you delegate it to can be full of B.S. and you still wouldn’t know.

Sometimes, when things get too specialized, you’ll have to skip step 1, but it’s never the rule here.

Step #3: Supervise and enforce never-ending improvement

Once someone (or a group of someones) gets a grip on one of the 4 parts of your business, it should ALWAYS be getting better.

Why?

Because it’s their only job.

If you outsource the attract function of your business to us, our responsibility is to make sure it’s always getting better and working better.

And because you already know how to make it work, you’ll understand how things are actually working whenever we show you the reports.

Doing all of these is easier said than done, but it’s worth it and will pay off BIG TIME.

What do you think?

Does it make sense or does it seem like something impossible to achieve?

If you’re ready to outsource the attract, nurture and convert stages of your business, that’s what we’re experts at.

Includes:

  • Weekly or Bi-Weekly email reminders or educational content
  • Live monthly Master classes
  • MAP Action Plan:
  • Downloadable workbooks or planners
  • Monthly group coaching call
  • List of recommended resources & tools
  • Templates will be included

Plus Bonuses!

  • Tools
  • Templates
  • Resources
  • Educational Step-By-Step Guides
  • Books/Videos
  • 1-1 Time (2-Free 45 Minute Sessions as needed per month, additional Sessions Booked at $29)

Membership:

$199 per month Starting 90 days after Marketing Action Plan Implementation

WOULD YOU LIKE TO LEARN MORE? CALL NOW 302-353-2542 OR BOOK PREFERABLY ON MY CALENDAR BELOW!

When you Call or book on my Calendar, I will send a PayPal Request for payment for $99

Book Your "$99" 45 Minute Business Plan Triage Call" Today!

 "YES," I Charge for Sharing My Expertise and Intellectual Property In My Initial Consultation, Why, This Is Not A Sales Rep Meeting Where You're Receiving A Bunch Of One Off Services Or A Software That Only Fix One Problem Without Full Integration. This Is Not Strategy Session Meeting Or Call With A Inexperienced Coach, I have 30 Years In The Game as a very seasoned Consultant, And I Give A Lot Of Value Away In Our First Meeting, Actually You Would Get 1-2 Solid Business Building Nuggets Ever Minute That We Are On The Phone, Plus You Will Be Sent An Email During Our Conversation With 12 Powerful Client Acquisition and Back-End Strategies, Processes, Procedures, Productivity, Cash Flow  And Time-Freedom Resources and Tools Up Front. Besides, Way Too Many Business Owners Attempt To Steal My PROVEN Ideas Without Paying Me For Them, You Will Get Tremendous Value Out Our First Meeting Or I Will Give You Your Money Back And A Bonus Report, Course or Training Worth Double What You Invested If You Don't Learn Several Things That You Did Not Know That Is Making You Lose Money Or Leave Money On The Table. You Will Get Immediate Mega Profit And Growth Insights That Will Help You Live Your "DREAM Life" within 90 Days -GUARANTEED!

BOOK ON OUR CALENDAR TODAY!

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