Consulting

"The "PROVEN" Hidden Marketing Assets System Will Uncover Your Hidden Assets and Overlooked Opportunities; Actually The Holes In Your Business Where You’re Losing Money or Leaving Money On The Table For Your Competitors To Easily STEAL! Let DODM Permanently FIX Your Funnel and FIX Your Leaky Bucket... Let Us Put This MONEY Back In Your Pocket!

 

(Note: Only Available For Businesses Currently Generating $10K+ Per Month In Revenue)

Acquisition is going after customers, clients, patients or event attendees using forms of advertising media to get inquiries, generally customer acquisition management can be considered the connection between advertising and customer relation management to acquire new customers; if you only have a front-end business model, this means that you have to always keep chasing "NEW" people looking for business, YOUR Business is instantly failing and by default is losing money and leaving money on the table.

This is why we build retention processes into every business in one form or another so that there are never any holes that are unseen, where you potentially lose money or leave money on the table. We HELP you strengthen your front end while also building out your back-end to create a more well rounded and profitable business model, a DOMINATING Business Model that both you and your audience will enjoy that addresses the funnel and the bucket at the same time.

The Hidden Marketing Assets System was developed by top marketing consultant Richard Johnson, by marrying the concepts of lean thinking (from the world of manufacturing) with the multi-pillar marketing philosophies of one of the world’s true marketing geniuses, Jay Abraham. You could never say that this program could never work for you, that your business is different; after all. Abraham’s philosophy has worked in various industries and for the following large companies and organizations and they’ll work for you too.

 

This same marketing system is branded under a different name and used by the U.S. Department of Commerce. The system is exclusively licensed by centers of the U.S. Department of Commerce’s Manufacturing Extension Partnership network throughout the United States.

Dell and IBM

In 2006, Dell Computers began to sell the popular Dell Learning System with the 7 STEPS training course included. In 2007, IBM showcased a Corporate Learning System at trade shows across the USA (including Linux World in San Francisco and Brain Share in Salt Lake City) which now features the 7 STEPS training course. This was before the 8th step of internet marketing was added!

IGPC

Since 1995, The International Guild of Professional Consultants (headquartered in Orlando, Florida) has endorsed and used this system to train over 2000 members in marketing and sales consulting skills.

The Hidden Marketing Asset System is unique in four ways:

  1. It looks at marketing differently; the focus is not on Social, Google, or Paid Ads which is where most business owners waste time on media choices, rather than on All-encompassing STRATEGY and Tactics that are aimed at multiplying sales efforts as opposed to just getting sales..
  2. It is a PROVEN systematic approach to growing your business, proven in nearly every industry.
  3. It simultaneously grows your business in FIVE ways exponentially.
  4. It guarantees a 25% to 250%+ increase in business growth and or $10,000 to $1,000,000 in additional monthly profits.

Most businesses have only one or two of these pillars supporting the owner, HIS FAMILY and staff at any one time. Some businesses—sadly—don’t have a single one implemented. You may be making money, even good money, but are having a difficult time scaling to a HIGH 6 or 7 figures OR if your already earning 6 or 7 figures earning 2,5, or 10 times that.

Our done-for-you implementation services are for 6 or 7-Figure Business Owners,who want to earn more, If…

  • You have 5 or more employees with revenues of $100,000 -$5,000,000
  • You are able to invest in a scalable monthly marketing budget of $25,000; $60,000; or $100,000 per month.
  • You already have a 6 or 7-figure business, but you have a burning desire to build more wealth, freedom, and lifestyle. (But you’re stuck and don’t know what to fix next)
  • You want more predictability and control in your business.
  • You’re tired of wasting money on programs, courses, and masterminds that don’t address the real problems in YOUR business.
  • You’re working hard, but don’t feel like your business is growing as fast as you’d like.
  • You want to know exactly what’s holding your business back from 6, or 7 figures or more income so you can do more, have more or be more
  • Your ok with investing in your self; my monthly retainer is very reasonable for the kind of DOMINATING results you’ll be getting and are based on the size of your business and last year revenue. Typical monthly retainers start at $5,000 per month for a company with $250,000 in gross sales; $10,000 per month for a company with $1,000,000 in gross sales, or $20,000 per month for a company with 1,000,000 to $5,000,000 in gross sales, plus 3%-7% of the documented increase in revenues I help you produce by 2x, 5x, or 10xing your business. 

Create The Business And Life You’ve Always Dreamed Of

The Genius of the HMA System

It is a PROVEN program that will "HELP" Business Owners Join The TOP 5% Of Hyper Successful Entrepreneurs By Quickly Increasing Their Sales*(Cash Flow) By 25%-250% And Or By Adding To Their Current Profits $10,000 To $100,000 Per Month-GUARANTEED!

Now think about this for a moment, Our program far out performs Social Media, the facts are that most business owners go out and choose their choice of tools or they hire someone who says that they can use the choice of tools the the business owner is mistakenly leaning towards, this does not mean that you choosing the right tools from the tool box to get the right result or ROI.

For example; Facebook has a 0.02% to a 0.09% engagement; this means that our of 1000 potential clients, customers, patients or event attenddees, your only going to get 2 to 9 engagements; and these are NOT sales conversions, the same thing applies to ALL social platforms. So in order to get better conversions... SALES...you need a PROVEN step-by-step executable plan that allows you to quickly reach higher coversions online and offline.

As your PROVEN hidden marketing assets are optimized and as your multiple marketing pillars are developed and implemented, you will find that your business will grow exponentially in five distinct ways:

  • Increase in monthly prospects.
  • Increase in customers, clients, patients or event attendees who buy more often; repeat sales
  • Increase in size of each sales transaction; upsale, crosssale value
  • Increase in 100%, 200% or 300% in referral Growth
  • Increase in most cases in pricing models

Consistently working at growing your business in these five ways is the key to getting LONG-TERM, CONSISTENT 25% to 250%-plus growth rates which typically results in an additional $10,000 to $1,000,000 in profits per month. A little improvement in each area will have dramatic overall results that lead to Rapid Exponential Growth.

The Core Four

Every business needs to have every one of these areas mastered in order to quickly grow. The HMA System will HELP you:

1. Uncover and define your U.S.P. (Unique Selling Proposition and Positioning Statement). Ask yourself this question: Why would someone want to choose to do business with me instead of my competitors? Your answer is the first part of your U.S.P. Many businesses fail to carefully define who they are in the business world, and simply continue selling their product or service until the money runs out because they have failed to differentiate their selves in the market place.

So, what is a Unique Selling Proposition (USP) is a statement that describes how your product, service or company is different (and hopefully better) than the competition. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Many companies past and present use USPs as their slogans, so that they can put them in front of as many prospective customers as possible. Below are a few particularly great examples of 5 of the most rememberable high-quality U.S.P.s such as FedEx and Domino’s Pizza. Do you remember these Famous U.S.P.'s?.

Avis

We're number two. We try harder.

This USP does a remarkable job of turning what seems like a negative quality into a benefit. For many years, Avis was in the unfortunate position of being the second-largest car rental company, while Hertz claimed the #1 spot. In fact, Avis was having trouble just staying solvent. So Avis decided it was time for a total image makeover and hired the famous ad agency Doyle Dane Bernbach to come up with a new ad campaign that would pull the company out of its hole. The 'We Try Harder' campaign was so successful, Avis' market share went from 11% to 35% in just four years.

FedEx Corporation

When it absolutely, positively has to be there overnight.

FedEx no longer uses this slogan, but while it lasted it was perhaps the perfect example of a great USP. In a few words, FedEx gives its customers the guarantee that it will deliver their packages safely and on time. The slogan actually delivers not one but two benefits: the security of knowing that the package will be delivered as promised, and the ability to save time by getting it there overnight. Sadly, FedEx has since replaced it with the slogan, "The World on Time," which is far less powerful because it doesn't contain a USP.

M&Ms

The milk chocolate melts in your mouth, not in your hand.

This is an example of how even a quirky USP can attract customer interest. Who would think of making a selling point out of the fact that your product doesn't melt when you hold it? M&Ms did, and it worked very well for them. This goes to show that as long as a benefit is meaningful to prospective customers, it will be effective. In this case, the fact that the M&M candy shell keeps the chocolate inside from oozing out and dirtying your hands is a definite plus for customers.

DeBeers

A diamond is forever.

There's a reason that the famous DeBeers slogan has been in use since 1948 and is still used by the company to this day. The USP here is that diamonds, being almost unbreakable, last forever and thus are the perfect symbol for eternal love. As a result, diamonds became by far the most popular choice for engagement rings. It's no surprise that Advertising Age magazine named this the best slogan of the 20th century.

Domino's Pizza

You get fresh, hot pizza delivered to your door in 30 minutes or less or it's free.

This slogan is really too long to be catchy, but it's still an excellent USP because it's spells out a guarantee with perfect clarity. The terms of the deal are laid out so specifically that Dominoes customers know they can hold the company to it. Sadly, Domino's no longer uses this slogan or offers this deal because it lead to a series of car accidents when delivery drivers started driving like maniacs so that they could beat the thirty-minute limit.

Those are just a few good examples of the Unique Selling Proposition. Another example is our own HMA U.S.P.: Grow Your Business 25% – 100% in 90 days without spending more money on advertising, GUARANTEED, or the DODM U.S.P.: "Stand Out. Get Noticed. Disrupt Your Market. DOMINATE Your Competition."

What is your U.S.P.? Do you have one yet? Is it just words or does it offer your clients value as far as what you bring to the marketplace? A U.S.P. is NOT the same as a tagline, slogan or jingle! The whole basis of a USP is that it is something that others don’t, won’t, or can’t do. Only you can only uncover your USP as a result of research. Your USP is what makes you different in the mind of potential clients. This is what will let you carve a special place for yourself in the marketplace.

A tagline is more of a wrap around for the U.S.P., and a slogan is more of just a catchy phrase and a jingle is that catchy phase set to music. The U.S.P. helps you target and attract your ideal market.

The second important part of the U.S.P. is integrating that U.S.P. into your entire business. Everyone, everything, and all messages have to live and breathe the U.S.P. that is developed. Sales training may be necessary to ensure your staff is on board with your unique message. If not, this will kill sales conversions…and decrease potential and future sales. After that, you have to set up a system in the second pillar.

The third part of the U.S.P. is your Market Positioning. I personally do not know who you consider as your TOP 3-5 competitors; however, as part of your positioning, it may be: “The World’s or Nation’s or Region or City Leader in “Whatever You Offer” as a Valued Position over and above whatever weakness(es) your competitor has.” Also by setting up Top marketplace VALUE positioning, right from the get-go is what lets you charge more than your competition! With rare exception.

How positioning can help you most; you can use just use one and or combine multiple positioning statements into one. The nine types of positioning include: Product Characteristics; or Client Benefits; Price in terms of high, medium, low and discount products or services; Quality; Use or Application; Product Process; Product Class; Cultural Symbols; and Based on Competitors. There are 5 ways to get your positioning message out there, all five creates a massive flood in business and sales. Writing a BOOK that you author or that we author for you and making it into a “BEST SELLER.”

Writing a BLOG. an ongoing series of articles can also be converted into a book. A Blog shows a business owner knowledge and expertise, it helps to position business owners as The Obvious Expert just like authoring a physical book. Guest Blogging on leading and Influential Blogs can also help to drive more qualified visitors back to your website.

PODCASTING. paying for a radio spot which in most cases does not necessarily target your ideal market, unless the syndicated radio host market is the same, usually becomes a waste of money. The best way to target and attract your ideal market is to become the expert host on your subject material, since podcasts are available for syndication, which increases the broadcasters exposure in effect creating your own online “RADIO SHOW.”

VIDEOCASTING AND VIDEO MARKETING. Many videos that businesses create are totally useless, lacking clients attracting structure, an offer and a compelling call to action, and even if a business gets this part right, what they get wrong next is that generally they fail to properly market the video. Videocasting much like podcasting is in effect your very own cost effective TV Commercial that airs 24/7. Your video content is spread online through RSS feed.

Video Marketing is targeting your ideal market with your video content on Google, Youtube and also Syndicating your video content on over 30 video sites.

INTERVIEWS. After writing a book, there is a TRIANGLE effect to business growth, books if written correctly can be the catalyst to helping you gain media interviews and media interviews can be the springboard to getting high-paying speaking gigs. The mistake that most business owners make who have gotten media attention is that sometimes ego gets in the way; they think that the media replaces there need for lead generation, yet the media has to be connected to their lead generation efforts in order to keep the lead flow coming. If the media stops and there is lead flow, the money stops.

SPEAKING. Do you speak for free or do you charge a little or high-end fees? Where to start your speaking career and how to get event planners to book you is not as simple as you might think. Imagine earning an additional six-figures per year just for sharing your expertise over and above your primary business. Speaking opens the doors to more service and product sales.

2. Database Marketing/AKA Back-End Marketing. How often do you follow up with your customers that have bought from you? What about those potential clients that have not bought from you yet? Is there structure? Today, Back-End sales to current customers are one of the most important tools that 9 out of 10 business owners misunderstand. Do you have a marketing system for generating referral business and additional repeat sales or upsells? Do you have a system to keep clients loyal?

Or how about a system that allows you to track real-time marketing results from ad placement to call to appointment to show up to purchase of your service, product or program?

This kind of tracking is crucial to business growth. Weakness in this area will mean that you constantly have to source new clients, customers or patients to make money in your business…and that process is getting more and more expensive as time goes on. Generally, if this area is not working properly in your business it means that you’re losing money or leaving money on the table.

But then, there are the third and fourth — and perhaps most powerful — pillars:

3. Referral Marketing. This is where 9 out of 10 businesses really drop the ball. Almost all business owners that I meet tell me that they get referral business and it’s the lifeblood of their business, but when I ask how many referrals they got in the last 30 days, who made the referrals, did you close or sale the referral, if they didn’t buy what did you do, they have no idea. Here’s the bottom line: if you’re not tracking your referrals then you do not have control over how many are coming in and how much referral money you are making, losing or leaving on the table. The truth is that, for most people, making referrals is “UNCOMFORTABLE!”

And asking your clients for them is just as “UNCOMFORTABLE!” A Referral Marketing Program is the answer to adding a 100% to 300% increase to your business bottom line, year after year.

4. Internet Marketing and the Business website. We are in the 21st century, yet most businesses that I consult with today run their business like it’s 1980 or 1990, starting with their 1980/1990 website design template or a custom design by someone who wants to be creative rather than help to build a business.

So, any business that fails to develop at the very least a Lead or Event-Generating Website or Landing Page Marketing Funnel or A Personal Branded Site because they want to influence their market and make an impact or statement to the world as opposed to an old, outdated, old school informational site will lose out on a very lucrative opportunity to make maximum money during the lifetime of their business until they decide to first make a mental business shift.

But not only that, as a website owner, you need to know when landing pages would serve you better than a full site and also how to use you site to create additional passive or residual profit streams automatically, 24 hours a day, that includes tracking your marketing results in real time online and offline.

What matters most is getting traffic online to your website, there’s slow traffic and fast traffic methods, most businesses start with slow traffic, struggling for years before they learn to do something different and that’s if they even ever learn that there is another option or way to do things that get immediate results. We start our clients off with fast traffic methods so they can start making money as fast. Then we add in slow traffic methods. But most importantly, we show our clients how to focus on increasing their business three ways online, with, Targeted Client, Customer or Patient Traffic and or Offline Leads, Building Repeat Sales (Upsales, Downsales, Continuity Sales and Cross-sales) and then getting a 100%-300% increase in Referral Sales.

Internet Marketing comes before the website, and anyone that start showing you things that relate to a website before they share internet marketing with you is setting you up for immediate failure, why, because a website is the car, internet marketing is the engine, hence the term, search engine, where there in no engine, the car just won't go on to produce sales. Though many business owners say that they know this, I see time and time again that both small and mid size companies miss this all because they hire some one and don't pay attention to whats not being done, they only focus on the income rather that on the results that produces the income, meaning that its equally important to know when and where you can make marginal improvements.

 

(Note: Only Available For Businesses Currently Generating $10K+ Per Month In Revenue)

The Big Four

The Big Four takes off where the Core Four ends, adding multiple pillars that build upon the profit and growth opportunities.

1. Strategic Marketing Alliances. Also known as Joint Ventures, this is working together with similar, non-competing businesses that have access to resources that you do not is probably one of the biggest “secrets” to growing a business. Also known as joint venturing or cross-marketing, one of the main resources is a large customer list, or list of targeted customers. Imagine someone giving you access to 2800 targeted prospects and you being able to quickly sell just 10 percent, or 280 new clients your $150 service, pocketing a quick $42,000! Or giving most of the front-end sale to the list owner, only to reap full profit from continued repeat and referral business totaling hundreds of thousand over the next 3-5 years or more.Through our HMA System we will HELP you tap into this “Marketing Gold mine” and catapult your business profits.

Yes, I said Profits. You see, this step helps you tap into someone else’s list or customers and they carried all the up-front expense — not you — so this step actually adds to your bottom line, which is what really counts! Master all eight of these fundamental business growth areas — and watch the cash start rolling in.

2. Custom Media Advertising. Traditionally, many business owners have confused the concepts of advertising and marketing, believing that because they are advertising, they are marketing. Nothing could be further from the truth. Media advertising is certainly an important part of the marketing process, but it is only PART of the process. The HMA System will strategically enhance and optimize your Media advertising to get more effective sales — sales you can see and track. This happens through direct response copyrighting. Most businesses write the ads themselves or hire graphic designers or ad reps that do NOT put in enough research and time to write an effective profit producing Ad.

3. Community Marketing, and Public Relations. Can you create a news story that involves your business, personal image or related topic? Anytime you can deliver news to the media, whether it be radio, t.v., or the newspapers…and it is newsworthy, you score PR value for your business. The key here is not to directly promote your business in any way, or your press release will end up in the trash.

The HMA System will encourage your business to educate and teach the community, your customers and your prospects all about your products and services. The more people understand why they should do business with you, the more they will reward you with their business, especially if you have shown proof of concept or results; this also includes social media, building credibility and authority in your market area, but most importantly to target your community market head on. What I mean by this, if your message is not hitting a large number of your ideal community market, you need to reexamine your strategy and tactics. Too many business for example want to target certain ethnic communities, however, the reality is that many businesses do NOT allocate enough marketing budget to reach these communities with either grass-roots or mainstream marketing efforts.

4. Direct Marketing. Here is where it gets pretty good…you can add multiple income streams or simply generate business directly using this pillar of growth. Direct Marketing is using a media form such as postcards, letters, videos, emails or website copy and more to generate a direct response to your business. This step requires a master in the art of copy writing, so that your customer is persuaded to say “YES” to your offer. In other words, generally, we write the ads, promotions, emails, video scripts, etc for the business owner, and then we allow the business owner to edit in their voice.

Most business owners have heard of BRANDING, but not DIRECT RESPONSE MARKETING which is the direct opposites of each other in terms of the only two types of marketing foundations, so, the focus of many business owners are too heavily reliant on their brand efforts which make them LOOK good and not enough focus on their Direct Marketing to help fulfill and close each and every CLIENT, PRODUCT, OR PATIENT SALES OPPORTUNITY.

You can RETAIN my team and I for a telephone consult or as your company's marketing manager. Do you have a specific problem that your dealing with and are in need of advice? Do you have questions about copywriting, digital, social, lead generation, book publishing/marketing, automation, referral marketing, sales, media buying, advertising or content publishing and would like to just pick my brains in order to get a few tips and pointers on exploding your business? If so, for a more indepth deep dive consultation you may want to try my Spy and Profit Program; otherwise, my phone consultation rate for 2-hours of phone time is $500, and then $250 per additional hour.

During our initial phone consultation I will speak with you to briefly to make sure that I can help you before turning on my "consulting clock" and invoicing you for immediate payment. to get to know your business and your needs properly we would need to talk a minimum of 2-hours, then if you would like to periodically have access to me anytime you have question and need solid advice you would just book time with me.

I'm am also available to meet with you and your team at your location, in person or virtually when you retain me as your consultant for more detailed and personalized training, consulting and coaching. If you would prefer to have a in-person, hands-on meeting, your company would be responsible for travel and accommodations. See my Retainer Packages below.

 

(Note: Only Available For Businesses Currently Generating $10K+ Per Month In Revenue)

Retained Chief Marketing Officer Programs

Core Four Deal —$5,000 Monthly Investment

  • USP/Positioning
  • Database/Back-end
  • Referral Marketing
  • Internet Marketing, and the Business Website
  • Consulting fee $1500 mo. +2% Royalty if we 2x your company within one year.

Big Four Deal —$20,000 Monthly Investment

  • Strategic Marketing Alliances
  • Custom Media Advertising
  • Community Marketing and Public Relations
  • Direct Marketing 2.0
  • Consulting fee $5,000 mo. + 5% Royalty if we 5x your company.

Core Four/Big Four Deal
$100,000 -Monthly Investment

  • USP/Positioning
  • Database/Back-end
  • Referral Marketing
  • Internet Marketing, and the Business Website
  • Strategic Marketing Alliances
  • Custom Media Advertising
  • Community Marketing and Public Relations
  • Direct Marketing 2.0
  • Consulting fee $25,000 one-time investment + 7% Royalty if we 10x your company.

You will get great Results and a great ROI...And here is my guarantee to you that this will happen…

Our Guarantee:

“We Don’t Stop Working For You Until You Succeed”

Go and check our competitors websites, I'll bet you won't find a guarantee!  If you invest in our Consulting Program, and retain DODM to execute the CORE FOUR, BIG FOUR OR BOTH  for The Next 12 Months Agreement; and you do not gain an additional 25% in annual gross sales and or at least an additional $10,000 or more minimum per month above your budget… We keep working for you, without our fees being paid, until you do gain at least the 25% increase and or the $10,000 in additional profits minimum that we promised, as long as we still continue with the current agreed upon marketing budget. Folks, this is the strongest, most protective and most reassuring guarantee in the entire small business marketing industry, period. Fair enough? Remember: You may earn $10,000 prior to 25% growth; either way, this means we did our job, earning you an extra $120,000 per year. With the above guarantee, the risk is 100% ours – not yours, since my team and I don't get paid if we don't deliver. I want you to take all your doubts out of your head and ask you to take action. In most cases we do far above the 25% and $10,000. Are You READY to Get Started Today!

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