"The "PROVEN" Hidden Marketing Assets System Will Uncover Your Hidden Assets and Overlooked Opportunities; Actually The Holes In Your Business Where You’re Losing Money or Leaving Money On The Table For Your Competitors To Easily STEAL! Let DODM Permanently FIX Your Funnel and FIX Your Leaky Bucket... Let Us Put This MONEY Back In Your Hands So You Can DOMINATE The Competition!

We "HELP" Business Owners Become Hyper Successful Entrepreneurs By Quickly Increasing Their Sales*(Cash Flow) By 25%-250% And Or By Adding To Their Current Profits $10,000 To $100,000 Per Month-GUARANTEED!


(Note: Our Services Are Only Available For Businesses Currently Generating $150K+ Per Month In Consistent Revenue)

The Only Marketing System With
"A Performance Guarantee!"

"Integrated-Marketing blends your online and offline marketing assets with 4-Simple Marketing Steps to exponentially grow your Sales & Profits"

The Hidden Marketing Asset System is unique in four ways:

  1. It looks at marketing differently; the focus is not on Social, Google, or Paid Ads which is where most business owners waste time on media choices, rather than on All-encompassing STRATEGY and Tactics that are aimed at multiplying sales efforts as opposed to just getting sales..
  2. It is a PROVEN systematic approach to growing your business, proven in nearly every industry.
  3. It simultaneously grows your business in FOUR ways exponentially.
  4. It guarantees a 25% to 250%+ increase in business growth and or $10,000 to $1,000,000 in additional monthly profits.

Most businesses have only one or two of these pillars supporting the owner, HIS FAMILY, and staff at any one time. Some businesses—sadly—don’t have a single one implemented. You may be making money, even good money, but are having a difficult time scaling to a HIGH 6 or 7 figures OR if you are already earning 6 or 7 figures you've been earning practically the same amount for years without any additional increase in profit or growth; in other words you've failed to earn 2,5, or 10 times that amount, which is only good for those who what to continue to play it small, which is NOT the ideal DOMINATE or die Marketing Client. 

Our done-with and for-you implementation services are for 6 or 7-Figure Business Owners, who want to earn more, If…

  • You have 5 or more employees and or are a solopreneur with revenues of $150,000 -$7,500,000
  • You are able to invest in a scalable monthly marketing budget of $25,000; $59,500 per month; or our $125,000 Mastermind.
  • You already have a 6 or 7-figure business, but you have a burning desire to build more wealth, freedom, and lifestyle. (But you’re stuck and don’t know what to fix next)
  • You want more predictability and control in your business.
  • You’re tired of wasting money on programs, courses, and masterminds that don’t address the real problems in YOUR business.
  • You’re working hard, but don’t feel like your business is growing as fast as you’d like.
  • Your Led Generation efforts are not working as well as you would like or you don't have adequate tracking to know exactly what's working for you and what's not.
  • You want to know exactly what’s holding your business back from 6, or 7 figures or more income so you can do more, have more or be more

Create The Business And Life You’ve Always Dreamed Of

The Genius of the HMA System

It is a PROVEN program that will "HELP" Business Owners Join The TOP 5% Of Hyper Successful Entrepreneurs By Quickly Increasing Their Sales*(Cash Flow) By 25%-250% And Or By Adding To Their Current Profits $10,000 To $100,000 Per Month-GUARANTEED!

Now think about this for a moment, Our program far outperforms Social Media, the facts are that most business owners go out and choose their choice of tools or they hire someone who says that they can use the choice of tools the business owner is mistakenly leaning towards, this does not mean that you choose the right tools from the toolbox to get the right result or ROI.

For example; Facebook has a 0.02% to a 0.09% engagement; this means that our of 1000 potential clients, customers, patients or event attendees, you're only going to get 2 to 9 engagements, and these are NOT sales conversions, the same thing applies to ALL social platforms. So in order to get better conversions... need a PROVEN step-by-step executable plan that allows you to quickly reach higher conversions online and offline.

As your PROVEN hidden marketing assets are optimized and as your multiple marketing pillars are developed and implemented, you will find that your business will grow exponentially in five distinct ways:

  • Increase in monthly prospects.
  • Increase in customers, clients, patients or event attendees who buy more often; repeat sales
  • Increase in size of each sales transaction; upsell, cross-sell value
  • Increase in 100%, 200% or 300% in referral Growth
  • Increase in most cases in pricing models

It's Virtual, So Save Your Money on Travel, and Hotel While Attending Our Informative and Implementation Workshop From The Comfort Of Your Own Home. You'll Get Our Eight HMA Digital and Physical Workbooks Emailed and Mailed To Your Business or Home, Plus Additional Training Resources/Guides to Keep For Handy Reference.

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Our Programs

My team and I offer a Results-Based Education Program that provides an ROI simply by eliminating the confusion, misunderstanding, and overwhelm that business owners have around Marketing, Advertising, and Sales Related Functions. Our HMA University Program will equip you with step-by-step, actionable, time-tested, and PROVEN tools and STRATEGIC strategies to grow your business faster and with far greater ease. If you’re at a place where sales are coming in, but your income has stalled because you’ve maxed out ways you can attract more clients on a consistent basis.

HMA University will reveal STRATEGIC  strategies that’ll attract more customers so you can grow your business fast. You’ll discover how to establish a team that’ll help your business grow so you can create a good balance between work and personal life, this environment will reduce owner/employee sabotage.

Or even if you have a 6 or 7-Figure business that you’ve grown, but you’ve added more complexity and, ultimately, more work, so you find yourself working more and earning less or even earning more, without having the time to get to enjoy your money...

HMA University will help you put systems in place, connect you with resources, specialty service providers, and Privileged Information that will allow you to confidently step away from your business while it grows by itself with your oversight.

You’ll discover how to boost your profits so you can take home more money and design the lifestyle you’ve always wanted.

Top marketers and business owners who are already doing 7, and 8-Figures have worked with us as well as entrepreneurs looking to do their first 6 or 7-Figures in revenue.

We Have 3 Phases in HMAU That Are Leveraged and Scalable to Help You Reach Maximum Money In Minimum Time.

The CORE 4 (AKA: The Profit & Growth Leverage Phase). $5,999

The BIG 4 (AKA: The Scale Phase). $25,000

The 7-Figure DOMINATOR Mastermind. (AKA: The Enlightenment Phase) $100,000


  • Helping You to BANKROLL Your Empire Physically and Mentally First Please Stop Being CHEAP! Your Unaware That This Mindset is Hurting Your Business More Than Anything Else. You Have to Think and Perform Preeminently Better than Your Competitors in Order To Be Wildly Successful and You’ll Need Money (cash flow) to Do It! You “MUST” Become An “Aggressive Market DOMINATOR™” to Compete and Win in Any Trying Covid-Based/Economy Locally, Nationally or Globally. Passivity or Assertiveness Will Not Work!
  • Research Your Market, Competitors, Industry, Niche, Specializations/Skill Set Our Spy and Profit Program Strengthens our HMA University Program by Bringing ALL The Puzzle Pieces Together Specifically for You to Customize A Clear Winning Mission, Vision and Step-By-Step Path from our Advanced Insights of What's Working Now and Tools.
  • Create Your Big Picture VisionThrough Our Step-by-Step Marketing Action Plan (Road M.A.P.) to Achieve Your Mission by Keeping You Focused on Highly Lucrative, Productive Projects and Tasks.
  • Getting Off the Income Feast and Famine Roller Coaster and Producing a Consistent Stream of Cash Flow From Lead Generation, Monetization Principles, Back-end Marketing, Cash Flow Systems, Profit Streams, Funding, Credit, Accounting and Tax Incentives, Deductions, and Credits that Allows You to Leverage and Scale Quickly and Continuously without Interruptions or Gaps.
  • Becoming More Productive by Adding Automation and Business Systems, Processes and Procedures to Allow You to Manage Your Goals, Projects, People, While Working 50% Less, and Putting a Stop to the Madness So You Can Get Your Life Back.
  • Becoming a True Leader, Not a “BOSS,” Playa, or Hustler, etc. that Creates Massive Wealth and Legacy for Years to Come Through Commitment, Discipline and Hard Work While Being Employee, Customer, and Vendor Experience Focused More Than Self-Focused… meaning as a business owner, you're only here to serve, and Give Back, not be selfishly served.
  • Establishing a Powerhouse Proactive Solution-Focused Dream Team that is Passionate and Committed to Your Visions without Sabotage from You or Employees.

Let Us Put An End To...

  • Are sales low, declining, or stagnant?  
  • Are sales strong but profits weak and shrinking?  
  • Do you want more accountability, measurability, and control of your marketing, advertising, and sales results?
  • Are your sales reps, dealers, and distributors underperforming?
  • Are you always selling on price-discounting your profits away?  
  • Are closing ratios too low?
  • Are sales O.K. but you just know they could and should be better?
  • Are your Ads not converting as well as you would like?
  • Are you not getting the amount of repeat or up-sale business you would like?
  • Do You have a bad online reputation or bad online reviews?
  • Do you love to get referrals but have no way of increasing their frequency?
  • That's Just A Few Issues that We See Everyday.


If you want to grow slow and study, you RISK it all by driving with foot on gas and brake at the same time.  ASK me why this is and I'll Make you Laugh at yourself for not thinking! This is a marketing, advertising, and sales workshop for coaches, consultants, speakers, service providers, and health practitioners where you get a chance to get a step-by-step Marketing Action Plan (Road M.A.P.) to double or triple your monthly revenue (all while working 50% less) therefore gaining time-freedom from better productivity, while insanely adding more income and growth.

... Let's Talk BONUSES!

When You Enroll in Our 15-45 Minute $99 Initial  Marketing and Mental Clarity Session You'll Get Access to These "FREE" and High-Value Gifts. However, Once Enrolled in HMA University, they are free except where otherwise noted with * and we will send you YOUR $99 back via Paypal.

SUPER Bonuses:

  1. 50 Quick Fix Marketing Strategies - A $25 DOLLAR VALUE
  2. Double Your Business - 11 Key Concepts A $20 DOLLAR VALUE
  3. "FREE" Spy n' Profit Marketing, Online, Market and Competitive Research In Addition to Niche-Specific Training Modules for Speakers, Consultants, and The Latest Sales Training and methods for CLOSING deals. A $1500 Value
  4. "FREE" Marketing Road Map...We will work with you to MAP out a CUSTOM Strategic Plan of Action. Our Step-By-Step process gives you more profits, growth, time freedom to work 50% less while improving productivity and time management. A $1500 VALUE
  5. * Our "Business Foundations" and Cash Flow Programs to add Valuable Partner Services (This report will show you 50 ways to keep money flowing into your business even in a crunch)- A $10 Value(Learn how Tax Incentives, Tax Credits, and Tax Deferments can help your small business just like they help big business. You're getting 2 reports)- A $20 Value to strengthen your company, create wealth creation and personal family legacy in addition to the connection to Privileged Information from out Financial Partners.
  6. 2-Months "FREE" Accountability Program- A $300 VALUE

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Growing your business shouldn’t demand that you work harder or put in more hours and still fail to profit and grow. Growth is not earning 100k or a million for 3,5 or 25 years and then not being able to scale to multiples of your current earnings; growth is not just having multiple locations, which in most cases many business owners need to close unprofitable locations and strengthen the one; growth is not just getting clients, customers, patients, members or event attendees, but also generating more revenue from the people who have bought from you in the past, those who have given you their trust. 

Doing so requires you to have STRATEGIC strategies and systems in place that allow you to work smarter, not harder. You will leave our workshop with a proven, actionable plan to hit your business and income goals faster and with greater ease. The best part? You’ll have MORE time and more FREEDOM to do the things you actually want to do.


  • Going on more date nights with your spouse or partner.
  • Taking your dream car off the lot and parking it in front of your house or taking it for a spin whenever you feel like it.
  • Putting a down-payment on that home you’ve been dreaming about or vacation spot.
  • Taking your family on more vacations, Hawaii, Cape Cod, Myrtle Beach, Europe, Paris, The Virgin Islands, Cancun, etc.
  • Doing More, Having More, Being More …

We can help you lay the foundation and radically transform your business and life.

Does this sound like you?

  • You’re working way too many hours and your bank account doesn’t reflect those long, hard hours.
  • You’re afraid to raise your rates because you’re struggling to get clients at your current rates.
  • You’re neglecting your family and not able to be present with them because you’re worried about where your next client and paycheck are coming from.
  • You’re on an income roller coaster because some months' money just seems to pour in and the next month you’re having anxiety attacks and can’t sleep at night because your calendar is as empty as the shelves at Wal-Mart during a Hurricane Warning.
  • You’re ready to consistently and predictably fill your calendar with pre-qualified and pre-sold prospects that happily pay you what you deserve.
  • And ready to turn your annual income into your monthly income.

Create The Business And Life You’ve Always Dreamed Of With The Genius of the HMA System:

Now think about this for a moment, Our program far outperforms Social Media, the facts are that most business owners go out and choose their choice of media or they hire someone who says that they can use the choice of media that the business owner is mistakenly leaning towards in order to appease the business owner micro-management style of leadership, this does not mean that you chose the right tools from the toolbox to get the right result or ROI.

For example; Facebook has a 0.02% to a 0.09% engagement; this means that out of 1000 potential clients, customers, patients, or event attendees, you're ONLY going to get 2 to 9 engagements, and these are NOT sales conversions, the same thing applies to ALL social platforms. So in order to get better conversions... need a PROVEN step-by-step executable STRATEGIC plan that allows you to quickly reach higher conversions online and offline.

As your PROVEN hidden marketing assets are optimized and as your multiple marketing pillars are developed and implemented, you will find that your business will grow exponentially in five distinct ways, in ways now other marketing or adverting firm has ever explained to you except for DODM:

  • Increase in monthly prospects.
  • Increase in customers, clients, patients or event attendees who buy more often; repeat sales
  • Increase in size of each sales transaction; upsell, cross-sell value
  • Increase in 100%, 200% or 300% in referral Growth
  • Increase in most cases in pricing models

Consistently working at growing your business in these five ways is the key to getting LONG-TERM, CONSISTENT 25% to 250%-plus growth rates which typically results in an additional $10,000 to $1,000,000 in profits per month. A little improvement in each area will have dramatic overall results that lead to Rapid Exponential Growth.

I Can Only Take On 10 Students Per Month, 7 Spots Are Filled; Only 3 Spots Left For October

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Don't Take Our Word For It...See What Our HMA Clients Are Saying:

Health Program - Revenue doubles in 30 days! "I consider myself to be a very astute businessman and marketer. It's very difficult to take anyone's suggestions, especially when I'm doing over $30,000 per month from my basement. But, I was convinced to try a small change in my marketing. By making one little adjustment in our sales process, we went from $36,000 per month to over $68,000 the next month. Wow'"

-Dr. Samuel West International Academy of Lymphlogy

“We had a client who ran a health program whose revenue actually doubled in 30 days by making one little adjustment in his sales process. Yes, in just 30 days, his revenue went from $36,000 per month to over $68,000 per month.”


Manufacturer - Business dead for 5 years. "Thriving again after only one week! "Our business was suffering. I was about to file bankruptcy. Through reactivating my past customers, I was able to create $10,000 in orders in one week and consistently $1,000 a day without any expenses whatsoever. Thank God!" Perhaps even exponential growth?
-J.D. Seardall

“One of our manufacturing clients told us that he was about to file bankruptcy. We worked with him to reactivate his past customers and he actually was able to create $10,000 in orders in only one week! He consistently got orders totaling over $1,000 a day without spending a dime.”


Auto Financial Services - $1 million the first year...$3.7 million the second...and over $5 in the 3rd year.

"This marketing system has been responsive for helping us understand our unique position in the market place. HMA Marketing's leadership, sales management, telemarketing, advertising and direct mail expertise all played key roles in our company's fast growth. "

-Jeff Savage

“We helped the owner of an auto financial service company to realize his unique position in the marketplace. The result? $1 million the first year, $3.7 million the second year, and over $5 million the third year!”

I Can Only Take On 10 Students Per Month, 7 Spots Are Filled; Only 3 Spots Left For October

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We're looking for workshop/coaching participants who are, Coachable, Decisive, Resourceful, And Aggressive. 

We're looking For 3-5 Motivated Students To Work With Us in a Full-Day virtual setting where we Plan, Re-plan, Re-purpose, or Re-Market your business giving you an executable Step-by-Step Road Map at end of the day.

This Is How a Coach Can Accelerate The Speed At Which You See More Success...

Coaching is an investment in your business and yourself, not an expense. It's been proven over and over again that individuals who invest in coaching dramatically impact their business bottom line. Even the most successful people in the world hire mentors and coaches because they know that only through new actions can they create different results.

This program is for solopreneurs and companies with 5 or more Employees, $150,000 + in annual revenue. And it is a Tax Write-Off!

Does coaching work? Yes. Good coaches provide a truly important service. They tell you the truth when no one else will, and your friends can't.”
— Jack Welch, Former CEO of General Electric

“A study featured in Public Personnel Management Journal reports that managers (31) that underwent a managerial training program showed an increased productivity of 22.4%. However, a second group was provided coaching following the training process and their productivity increased by 88%. Research does demonstrate that one-on-one or group executive coaching is of value.”
F. Turner, Ph.D.

"I absolutely believe that people, unless coached, never reach their maximum capabilities."
Bob Nardelli, former CEO, Home Depot

You know "NOW IS THE TIME FOR CHANGE" Let Me Show You... Here’s what you’ll learn in my Physical HMA Marketing Training Workbooks That I Will Send You By Mail:


  • How to get maximum impact for every marketing dollar and produce two, five, or ten times the sales results for as little as half your current marketing cost.
  • How to establish a differential competitive advantage that makes your business stand out from the competition.
  • How to find hundreds of new, highly qualified prospects for your products, services, or events.
  • The 20 critical marketing mistakes made by virtually every small business (they probably cost you at least $15,000 last year!).
  • How to increase the dollar amount of the average new customer’s first purchase by 35-200%;
  • How to get organizations, nonprofits, and other businesses to promote your products and services – for FREE!
  • The single most common (profit-draining) mistake in direct marketing – and how to avoid it before you throw away thousands of dollars;
  • How to identify and uncover new sources of cash “hiding” in your business – to be claimed in 90 days without spending more advertising dollars – increasing your cash flow almost immediately.
  • The latest integrated (0ff-line/On-line) marketing strategies to maximize sales opportunities for exponential growth in sales and profit.
  • The new “social” selling and “reputation” marketing for businesses to grow online sales and profit quickly.
  • Why the Four ways to grow your sales and profits simultaneously is the key to maximizing your opportunity for exponential growth. 20%-100% or more!
  • A 20 year proven, non-traditional exponential growth marketing system alternative to traditional marketing so your growth is sustainable year after year at the rate you want! Just the way we explain sustainability may make you rethink your business model.
  • Four simple steps to integrate your online and offline marketing and grow exponentially.
  • Sample case studies to illustrate integrated exponential growth marketing and see how one strategy can double your sales and profit!  With zero increase in advertising spending.
  • How to get your business to “stand apart” and differentiate from your competition and in the minds of your prospects and customers so you stop selling on price and watching your margins shrink!
  • How to get more leads online and offline without spending more money
  • How to get more production out of your inside and outside sales representatives and other employees.
  • Your own exponential growth marketing system that can go on and on creating growth in sales and profit
  • A four-step marketing system that you and or your marketing/sales staff can implement at your own pace
  • How to increase the lifetime value of a customer for exponential growth in profit from each customer!
  • But you will actually get so much more!

The Workbooks are yours to keep, you'll always be able to refer back to them for guidance anytime; plus by enrolling in our training you'll always have access to me and my team of business and marketing coaches, services, and consultants at your fingertips for a small monthly fee. You need to know, I enjoy marketing. This is what I do best, and it makes me very, very happy to see someone achieve financial success (and everything that comes with it) as a result of the help my team and I give them. Second of all, it’s how I attract top-level clients to my Mastermind Program.

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Course Curriculum/Training Consists of:

The Core Four (Our HMA University Virtual  Coaching/Training Price is $5999)

Every business needs to have every one of these areas mastered in order to quickly grow. The HMA System will HELP you:

  1. Uncover and define your U.S.P. (Unique Selling Proposition and Positioning Statement).Ask yourself this question: Why would someone want to choose to do business with me instead of my competitors?Your answer is the first part of your U.S.P. Many businesses fail to carefully define who they are in the business world, and simply continue selling their product or service until the money runs out because they have failed to differentiate their selves in the market place.

So, what is a Unique Selling Proposition (USP) is a statement that describes how your product, service or company is different (and hopefully better) than the competition. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Many companies past and present use USPs as their slogans, so that they can put them in front of as many prospective customers as possible. Below are a few particularly great examples of 5 of the most rememberable high-quality U.S.P.s such as FedEx and Domino’s Pizza. Do you remember these Famous U.S.P.'s?.


We're number two. We try harder.

This USP does a remarkable job of turning what seems like a negative quality into a benefit. For many years, Avis was in the unfortunate position of being the second-largest car rental company, while Hertz claimed the #1 spot. In fact, Avis was having trouble just staying solvent. So Avis decided it was time for a total image makeover and hired the famous ad agency Doyle Dane Bernbach to come up with a new ad campaign that would pull the company out of its hole. The 'We Try Harder' campaign was so successful, Avis' market share went from 11% to 35% in just four years.

FedEx Corporation

When it absolutely, positively has to be there overnight.

FedEx no longer uses this slogan, but while it lasted it was perhaps the perfect example of a great USP. In a few words, FedEx gives its customers the guarantee that it will deliver their packages safely and on time. The slogan actually delivers not one but two benefits: the security of knowing that the package will be delivered as promised, and the ability to save time by getting it there overnight. Sadly, FedEx has since replaced it with the slogan, "The World on Time," which is far less powerful because it doesn't contain a USP.


The milk chocolate melts in your mouth, not in your hand.

This is an example of how even a quirky USP can attract customer interest. Who would think of making a selling point out of the fact that your product doesn't melt when you hold it? M&Ms did, and it worked very well for them. This goes to show that as long as a benefit is meaningful to prospective customers, it will be effective. In this case, the fact that the M&M candy shell keeps the chocolate inside from oozing out and dirtying your hands is a definite plus for customers.


A diamond is forever.

There's a reason that the famous DeBeers slogan has been in use since 1948 and is still used by the company to this day. The USP here is that diamonds, being almost unbreakable, last forever and thus are the perfect symbol for eternal love. As a result, diamonds became by far the most popular choice for engagement rings. It's no surprise that Advertising Age magazine named this the best slogan of the 20th century.

Domino's Pizza

You get fresh, hot pizza delivered to your door in 30 minutes or less or it's free.

This slogan is really too long to be catchy, but it's still an excellent USP because it's spelled out a guarantee with perfect clarity. The terms of the deal are laid out so specifically that Dominoes customers know they can hold the company to it. Sadly, Domino's no longer uses this slogan or offers this deal because it lead to a series of car accidents when delivery drivers started driving like maniacs so that they could beat the thirty-minute limit.

Those are just a few good examples of the Unique Selling Proposition. Another example is our own HMA U.S.P.: Grow Your Business 25% – 100% in 90 days without spending more money on advertising, GUARANTEED, or the DODM U.S.P.: "Stand Out. Get Noticed. Disrupt Your Market. DOMINATE Your Competition."

What is your U.S.P.? Do you have one yet? Is it just words or does it offer your clients value as far as what you bring to the marketplace? A U.S.P. is NOT the same as a tagline, slogan or jingle! The whole basis of a USP is that it is something that others don’t, won’t, or can’t do. Only you can only uncover your USP as a result of research. Your USP is what makes you different in the mind of potential clients. This is what will let you carve a special place for yourself in the marketplace.

A tagline is more of a wrap-around for the U.S.P., and a slogan is more of just a catchy phrase and a jingle is that catchy phase set to music. The U.S.P. helps you target and attract your ideal market.

The second important part of the U.S.P. is integrating that U.S.P. into your entire business. Everyone, everything, and all messages have to live and breathe the U.S.P. that is developed. Sales training may be necessary to ensure your staff is on board with your unique message. If not, this will kill sales conversions…and decrease potential and future sales. After that, you have to set up a system in the second pillar.

The third part of the U.S.P. is your Market Positioning. I personally do not know who you consider as your TOP 3-5 competitors; however, as part of your positioning, it may be: “The World’s or Nation’s or Region or City Leader in “Whatever You Offer” as a Valued Position over and above whatever weakness(es) your competitor has.” Also by setting up Top marketplace VALUE positioning, right from the get-go is what lets you charge more than your competition! With rare exceptions.

How positioning can help you most; you can use just use one and or combine multiple positioning statements into one. The nine types of positioning include Product Characteristics; or Client Benefits; Price in terms of high, medium, low and discount products or services; 1 Quality; 2 Use or Application; 3 Product Process; 4 Product Class; 5 Cultural Symbols;  6 Based on Competitors, and 7 Positioning your Events, ie, Podcast, Webinars, Tele-seminars. There are 5 ways to get your positioning message out there, all five creates a massive flood in business and sales. Writing a BOOK that you author or that we author for you as a Ghost Writer and making it into a “BESTSELLER.”

Writing a BLOG. an ongoing series of articles can also be converted into a book. A Blog shows a business owner's knowledge and expertise, it helps to position business owners as The Obvious Expert just like authoring a physical book. Guest Blogging on leading and Influential Blogs can also help to drive more qualified visitors back to your website.

PODCASTING. paying for a radio spot which in most cases does not necessarily target your ideal market, unless the syndicated radio host market is the same, usually becomes a waste of money. The best way to target and attract your ideal market is to become the expert host on your subject material since podcasts are available for syndication, which increases the broadcaster's exposure in effect creating your own online “RADIO SHOW.”

VIDEOCASTING AND VIDEO MARKETING. Many videos that businesses create are totally useless, lacking clients attracting structure, an offer and a compelling call to action, and even if a business gets this part right, what they get wrong next is that generally, they fail to properly market the video. Videocasting much like podcasting is in effect your very own cost-effective TV Commercial that airs 24/7. Your video content is spread online through RSS feed.

Video Marketing is targeting your ideal market with your video content on Google, Youtube and also Syndicating your video content on over 30 video sites.

INTERVIEWS. After writing a book, there is a TRIANGLE effect to business growth, books if written correctly can be the catalyst to helping you gain media interviews and media interviews can be the springboard to getting high-paying speaking gigs. The mistake that most business owners make who have gotten media attention is that sometimes ego gets in the way; they think that the media replaces there need for lead generation, yet the media has to be connected to their lead generation efforts in order to keep the lead flow coming. If the media stops and there is no lead flow, the money stops.

SPEAKING. Do you speak for free or do you charge a little or high-end fees? Where to start your speaking career and how to get event planners to book you is not as simple as you might think. Imagine earning an additional six-figures per year just for sharing your expertise over and above your primary business. Speaking opens the doors to more service and product sales.

  1. Database Marketing/AKA Back-End Marketing.How often do you follow up with your customers that have bought from you? What about those potential clients that have not bought from you yet? Is there structure? Today, Back-End sales to current customers are one of the most important tools that 9 out of 10 business owners misunderstand. Do you have a marketing system for generating referral business and additional repeat sales or upsells? Do you have a system to keep clients loyal?

Or how about a system that allows you to track real-time marketing results from ad placement to call to appointment to show up to purchase of your service, product or program?

This kind of tracking is crucial to business growth. Weakness in this area will mean that you constantly have to source new clients, customers or patients to make money in your business…and that process is getting more and more expensive as time goes on. Generally, if this area is not working properly in your business it means that you’re losing money or leaving money on the table.

But then, there are the third and fourth — and perhaps most powerful — pillars: This is a highly misunderstood model, please watch our video on Youtube. Click Here

  1. Referral Marketing.This is where 9 out of 10 businesses really drop the ball. Almost all business owners that I meet tell me that they get referral business and it’s the lifeblood of their business, but when I ask how many referrals they got in the last 30 days, who made the referrals, did you close or sale the referral, if they didn’t buy what did you do, they have no idea.Here’s the bottom line: if you’re not tracking your referrals then you do not have control over how many are coming in and how much referral money you are making, losing or leaving on the table. The truth is that, for most people, making referrals is “UNCOMFORTABLE!”

And asking your clients for them is just as “UNCOMFORTABLE!” A Referral Marketing Program is the answer to adding a 100% to 300% increase to your business bottom line, year after year.

  1. Internet Marketing and the Business website.We are in the 21st century, yet most businesses that I consult with today run their business like it’s 1980 or 1990, starting with their 1980/1990 website design template or a custom design by someone who wants to be creative rather than help to build a business.

So, any business that fails to develop at the very least a Lead, Membership or Event-Generating Website or Landing Page Marketing Funnel or A Personal Branded Site because they want to influence their market and make an impact or statement to the world as opposed to an old, outdated, old school informational site will lose out on a very lucrative opportunity to make maximum money during the lifetime of their business until they decide to first make a mental business shift.

But not only that, as a website owner, you need to know when landing pages or a sales funnel would serve you better than a full site and also how to use your site to create additional passive or residual profit streams automatically, 24 hours a day, that includes tracking of your marketing results in real-time online and offline.

Why Internet Marketing and the Business website? What matters most is getting traffic online to your website, there are slow traffic and fast traffic methods, most businesses start with slow traffic, struggling for years before they learn to do something different and that’s if they even ever learn that there is another option or way to do things that get immediate results. We start our clients off with fast traffic methods so they can start making money as fast. Then we add in slow traffic methods. But most importantly, we show our clients how to focus on increasing their business eight ways online, with, Targeted Client, Customer, Membership, Patient or event Traffic and or Offline Leads, Building Repeat Sales (Upsales, Downsales, Continuity Sales and Cross-sales and more) and then getting a 100%-300% increase in Referral Sales.

Internet Marketing comes before the website, and anyone that starts showing you things that relate to a website before they share internet marketing with you is setting you up for immediate failure, why, because a website is a car, internet marketing is the engine, hence the term, search engine, where there is no engine, the car just won't go on to produce sales. Though many business owners say that they know this, I see time and time again that both small and mid-size companies miss this all because they hire someone and don't pay attention to what's not being done, they only focus on the income rather than on the results that produce the income, meaning that it's equally important to know when and where you can make marginal improvements.

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The Big Four (Our HMA University Virtual  Coaching/Training Price is $25,000)

The Big Four takes off where the Core Four ends, adding multiple pillars that build upon the profit and growth opportunities.

  1. Strategic Marketing Alliances.Also known as Joint Ventures, this is working together with similar, non-competing businesses that have access to resources that you do not is probably one of the biggest “secrets” to growing a business. Also known as joint venturing or cross-marketing, one of the main resources is a large customer list or a list of targeted customers. Imagine someone giving you access to 2800 targeted prospects and you being able to quickly sell just 10 percent, or 280 new clients your $150 service, pocketing a quick $42,000! Or giving most of the front-end sale to the list owner, only to reap full profit from continued repeat and referral business totaling hundreds of thousand over the next 3-5 years or more.Through our HMA System we will HELPyou tap into this “Marketing Gold mine” and catapult your business profits.

Yes, I said Profits. You see, this step helps you tap into someone else’s list or customers and they carried all the up-front expense — not you — so this step actually adds to your bottom line, which is what really counts! Master all eight of these fundamental business growth areas — and watch the cash start rolling in.

  1. Custom Media Advertising.Traditionally, many business owners have confused the concepts of advertising and marketing, believing that because they are advertising, they are marketing. Nothing could be further from the truth. Media advertising is certainly an important part of the marketing process, but it is only PART of the process. The HMA System will strategically enhance and optimize your Media advertising to get more effective sales — sales you can see and track. This happens through direct response copyrighting. Most businesses write the ads themselves or hire graphic designers or ad reps that do NOT put in enough research and time to write an effective profit producing Ad.
  2. Community Marketing, and Public Relations. Can you create a news story that involves your business, personal image or related topic? Anytime you can deliver news to the media, whether it be radio, t.v., or the newspapers…and it is newsworthy, you score PR value for your business. The key here is not to directly promote your business in any way, or your press release will end up in the trash.

The HMA System will encourage your business to educate and teach the community, your customers and your prospects all about your products and services. The more people understand why they should do business with you, the more they will reward you with their business, especially if you have shown proof of concept or results; this also includes social media, building credibility and authority in your market area, but most importantly to target your community market head on. What I mean by this, if your message is not hitting a large number of your ideal community market, you need to reexamine your strategy and tactics. Too many business for example want to target certain ethnic communities, however, the reality is that many businesses do NOT allocate enough marketing budget to reach these communities with either grass-roots or mainstream marketing efforts.

  1. Direct Marketing. Here is where it gets pretty good…you can add multiple income streams or simply generate business directly using this pillar of growth. Direct Marketing is using a media form such as postcards, letters, videos, emails or website copy, and more to generate a direct response to your business. This step requires a master in the art of copywriting so that your customer is persuaded to say “YES” to your offer. In other words, generally, we write the ads, promotions, emails, video scripts, etc for the business owner, and then we allow the business owner to edit in their voice.

Most business owners have heard of BRANDING, but not DIRECT RESPONSE MARKETING which is the direct opposites of each other in terms of the only two types of marketing foundations, so, the focus of many business owners are too heavily reliant on their Corporate/BRANDING efforts which make them LOOK good, branding grabs attention, but does not give enough focus on their Direct Marketing to help fulfill and close each and every CLIENT, CUSTOMER, PATIENT, MEMBERSHIP OR EVENT "SALES" OPPORTUNITY.

Plain and simple... most businesses are discounting their profits away, competing on price, and not leveraging their value by offering higher prices; selling SUCKS, NO ONE LIKES TO DO IT... THERE YOU GO...MISSED SALES OPPORTUNITY! Add in a dose of Covid and you're going out of business or are on the brink of disaster by being more excited about your brand and how you look than on revenue generation.

To fix this I added in The SUPER Bonus and Additional Bonuses to help AMERICAN Businesses Thrive Again:

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Enroll In Our Marketing, Advertising, and Sales Coaching/Training Workshop Below


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