What's Constant...Change in The Way You Market And Win

Your Personal Brand Is Your Lifeblood As An Author, Speaker, Coach, Etc.

December 29, 2018

You need people to care about you and your message. It’s that connection that’s going to help you to scale from a small-time business owner into the local area, regional, national or global phenomenon that you want to become. Naturally, you’ll pour hours of effort into building your personal brand. And that can make it all the more heartbreaking when one misstep ruins everything. You need to avoid the mistakes that so many have made when trying to build their brands. Here are three that could lead to ruin, if you aren’t careful. Mistake #1 – Attacking Others Your brand is all about you and your audience. So why would you try to take the focus away from those things? Some people believe that they can build themselves up if they attack others. Even personal branding mastermind Elon Musk isn’t …

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What Is Branding? (Branding Pt. 1)

December 23, 2017

  The direct opposite of BRANDING or Brand Management is called DIRECT RESPONSE MARKETING, sometimes its also known as direct response mail, you know, that junk mail that you got before the internet and that you still get today! You know the same type of mail that even Google and Facebook sends their potential clients. In other words why is it that 90% of the business owners that I consult with have money issues at their core are talking about branding rather than talking about getting a strategy to change their money issues? At the root of most business owner’s challenges is that they started their business off without enough marketing capital or capital in general, they made money and flossed it on the clothes, cars and eating out or they simply have a mental block about the correlation between …

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Is Your Branding Making You Money? (Branding Pt. 2)

December 23, 2017

  If you’ve always thought your business is too small to “need a brand”…Here’s the reality: You already have a soft-brand identity right now in the form of a logo or U.S.P. of some sort. You have a brand whether you like it or not. It’s best to embrace it and find the best way to connect your brand with your target audience.”. The question is — are YOU controlling it, or are your customers creating it on their own? If you aren’t controlling it with great marketing, advertising, sales and publicity, then you are losing visibility, eye-balls and future profits. Not the “Mad Men” style of branding…Now please don’t misunderstand. I’m not suggesting your small business should use Madison Avenue style branding techniques like the Gieko Gecko. Expensive marketing campaigns like that can work for huge global brands like …

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